{"id":2359,"date":"2022-02-26T15:16:09","date_gmt":"2022-02-26T08:16:09","guid":{"rendered":"https:\/\/emmiekio.com\/?p=2359"},"modified":"2022-03-08T15:41:41","modified_gmt":"2022-03-08T08:41:41","slug":"marketing-nghe-danh-cho-nhung-ban-tre-nang-dong-sang-tao","status":"publish","type":"post","link":"https:\/\/emmiekio.com\/marketing-nghe-danh-cho-nhung-ban-tre-nang-dong-sang-tao\/","title":{"rendered":"Marketing \u2013 Ngh\u1ec1 d\u00e0nh cho nh\u1eefng b\u1ea1n tr\u1ebb n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o"},"content":{"rendered":"

\u00a0 \u00a0Vi\u1ec7c th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o ho\u1ea1t \u0111\u1ed9ng Marketing. Do \u0111\u00f3 nhu c\u1ea7u nh\u00e2n l\u1ef1c ng\u00e0nh Marketing r\u1ea5t l\u1edbn v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c b\u1ea1n sinh vi\u00ean trong \u0111\u1ecbnh h\u01b0\u1edbng vi\u1ec7c l\u00e0m.<\/em><\/strong><\/p>\n

Vai tr\u00f2 c\u1ee7a Marketing v\u1edbi doanh nghi\u1ec7p<\/strong><\/p>\n

\u00a0 \u00a0Marketing xu\u1ea5t hi\u1ec7n ngay t\u1eeb khi doanh nghi\u1ec7p m\u1edbi \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

\u00a0 \u00a0Marketing gi\u00fap cho doanh nghi\u1ec7p t\u00ecm hi\u1ec3u nghi\u00ean c\u1ee9u nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, ti\u1ec1m n\u0103ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1ed3n t\u1ea1i, \u0111\u1ec3 \u0111\u1ee9ng v\u1eefng, \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ec3 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u00a0 \u00a0B\u1ea5t k\u1ef3 m\u1ed9t doanh nghi\u1ec7p, m\u1ed9t c\u00e1 nh\u00e2n mu\u1ed1n th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u1ec1u c\u1ea7n Marketing.<\/p>\n

\"\"<\/p>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Marketing<\/p>\n

Marketing h\u1ecdc nh\u1eefng g\u00ec?<\/strong><\/p>\n

Hi\u1ec7n t\u1ea1i r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc v\u00e0 Cao \u0111\u1eb3ng \u0111\u00e3 \u0111\u01b0a m\u00f4n h\u1ecdc Marketing v\u00e0o trong gi\u1ea3ng d\u1ea1y.<\/p>\n

Khi h\u1ecdc Marketing, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c h\u1ecdc c\u00e1c ki\u1ebfn th\u1ee9c nh\u01b0: Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch h\u00e0nh vi mua kh\u00e1ch h\u00e0ng, c\u00e1c ho\u1ea1t \u0111\u1ed9ng, ch\u00ednh s\u00e1ch s\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ho\u1ea1t \u0111\u1ed9ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 vi\u1ec7c ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

V\u00ec v\u1eady, Marketing r\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng b\u1ea1n tr\u1ebb n\u0103ng \u0111\u1ed9ng, y\u00eau th\u00edch s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c \u0111\u01b0a ra nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng m\u1edbi l\u1ea1 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m Marketing<\/strong><\/p>\n

– Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng: nghi\u00ean c\u1ee9u v\u00e0 d\u1ef1 b\u00e1o xu h\u01b0\u1edbng v\u1eadn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u kh\u00e1ch h\u00e0ng<\/p>\n

– Nghi\u00ean c\u1ee9u h\u00e0nh vi mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: ph\u00e2n t\u00edch v\u00e0 d\u1ef1 \u0111o\u00e1n nh\u1eefng ph\u1ea3n \u1ee9ng c\u00f3 th\u1ec3 c\u00f3 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi c\u00e1c ch\u00ednh s\u00e1ch marketing c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

– X\u00e2y d\u1ef1ng v\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u gi\u00fap s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn v\u00e0 ti\u00eau th\u1ee5 nhanh h\u01a1n<\/p>\n

– Nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m m\u1edbi nh\u1eb1m \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n m\u1ecdi thay \u0111\u1ed5i t\u1eeb ph\u00eda nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

– X\u00e2y d\u1ef1ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ch\u00ednh s\u00e1ch gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p (m\u1ee9c gi\u00e1 b\u00e1n, m\u1ee9c hay t\u1ef7 l\u1ec7 chi\u1ebft kh\u1ea5u, gi\u00e1 khuy\u1ebfn m\u00e3i\u2026)<\/p>\n

– Thi\u1ebft k\u1ebf v\u00e0 qu\u1ea3n l\u00fd h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i sao cho s\u1ea3n ph\u1ea9m \u0111\u01b0a \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch nhanh nh\u1ea5t, hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n

– X\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch, ch\u01b0\u01a1ng tr\u00ecnh khu\u1ebfch tr\u01b0\u01a1ng, x\u00fac ti\u1ebfn nh\u01b0 qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u1ea1i, quan h\u1ec7 c\u00f4ng ch\u00fang v.v\u2026, \u0111\u1ed3ng th\u1eddi \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a nh\u1eefng k\u1ebf ho\u1ea1ch v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh x\u00fac ti\u1ebfn \u0111\u00f3.<\/p>\n

– X\u00e1c l\u1eadp v\u00e0 qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m \u0111\u1ea3m b\u1ea3o th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u2026<\/p>\n

\"\"<\/p>\n

Nh\u00e2n vi\u00ean Marketing \u2013 b\u1ed9 x\u01b0\u01a1ng c\u1ee7a doanh nghi\u1ec7p (ngu\u1ed3n: internet)<\/p>\n

N\u00ean h\u1ecdc Marketing \u1edf \u0111\u00e2u<\/strong><\/p>\n

\u00a0 \u00a0\u0110\u1ec3 c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c trong ng\u00e0nh Marketing, ng\u01b0\u1eddi h\u1ecdc c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n k\u1ebft h\u1ee3p th\u1ef1c ti\u1ec5n t\u1ea1i doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y gi\u00fap sinh vi\u00ean sau khi ra tr\u01b0\u1eddng c\u00f3 CV \u0111\u1eb9p, kh\u1ea3 n\u0103ng h\u00f2a nh\u1eadp c\u00f4ng vi\u1ec7c v\u00e0 m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p nhanh ch\u00f3ng.<\/p>\n

\u00a0 \u00a0T\u1ea1i Tr\u01b0\u1eddng Cao \u0111\u1eb3ng Th\u01b0\u01a1ng m\u1ea1i v\u00e0 Du l\u1ecbch H\u00e0 N\u1ed9i (HCCT), sinh vi\u00ean ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o Marketing m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n. Sinh vi\u00ean \u0111\u01b0\u1ee3c \u0111i l\u00e0m th\u1ef1c t\u1ebf doanh nghi\u1ec7p ngay t\u1eeb n\u0103m h\u1ecdc \u0111\u1ea7u ti\u00ean. C\u00e1c \u0111\u1ed1i t\u00e1c v\u1edbi tr\u01b0\u1eddng l\u00e0 nh\u1eefng doanh nghi\u1ec7p uy t\u00edn tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u00ean c\u1ea1nh \u0111\u00f3, Tr\u01b0\u1eddng \u0111\u00e3 k\u00fd k\u1ebft v\u1edbi c\u00e1c doanh nghi\u1ec7p h\u1ed7 tr\u1ee3 vi\u1ec7c l\u00e0m cho sinh vi\u00ean sau khi ra tr\u01b0\u1eddng.<\/p>\n

\u00a0 \u00a0Ng\u00e0nh Qu\u1ea3n tr\u1ecb kinh doanh t\u1ef1 tin l\u00e0 n\u01a1i gi\u00fap sinh vi\u00ean tr\u00ean con \u0111\u01b0\u1eddng th\u1ef1c hi\u1ec7n \u01b0\u1edbc m\u01a1 c\u1ee7a m\u00ecnh.<\/p>\n

Ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n: Tr\u1ea7n Th\u00f9y Linh \u2013 Gi\u1ea3ng vi\u00ean Khoa Kinh doanh th\u01b0\u01a1ng m\u1ea1i<\/strong><\/p>\n

Ngu\u1ed3n tin: emmiekio.com<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 \u00a0Vi\u1ec7c th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o ho\u1ea1t \u0111\u1ed9ng Marketing. Do \u0111\u00f3 nhu c\u1ea7u nh\u00e2n l\u1ef1c ng\u00e0nh Marketing r\u1ea5t l\u1edbn v\u00e0 …<\/p>\n","protected":false},"author":3,"featured_media":2361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,65,76],"tags":[],"_links":{"self":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/2359"}],"collection":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/comments?post=2359"}],"version-history":[{"count":3,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/2359\/revisions"}],"predecessor-version":[{"id":2364,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/2359\/revisions\/2364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/media\/2361"}],"wp:attachment":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/media?parent=2359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/categories?post=2359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/tags?post=2359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}