{"id":3967,"date":"2022-06-27T15:59:16","date_gmt":"2022-06-27T08:59:16","guid":{"rendered":"https:\/\/emmiekio.com\/?p=3967"},"modified":"2022-08-02T15:11:36","modified_gmt":"2022-08-02T08:11:36","slug":"e-marketing-trong-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/emmiekio.com\/e-marketing-trong-thuong-mai-dien-tu\/","title":{"rendered":"E-marketing trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chi\u1ebfn l\u01b0\u1ee3c trong k\u1ec9 nguy\u00ean s\u1ed1 h\u00f3a"},"content":{"rendered":"

\u00a0 \u00a0S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 Internet k\u00e9o theo s\u1ef1 thay \u0111\u1ed5i v\u1ec1 h\u00e0nh vi, th\u00f3i quen mua s\u1eafm, t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u00f3 l\u00e0 ti\u1ec1n \u0111\u1ec1 cho xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. V\u1eady E-Marketing trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/a> l\u00e0 g\u00ec? Ch\u00fang ta c\u00f9ng nhau t\u00ecm hi\u1ec3u v\u1ec1 E-Marketing ngay th\u00f4i n\u00e0o!<\/span><\/p>\n

E-marketing l\u00e0 g\u00ec?<\/span><\/h2>\n
\"E-marketing
E-marketing trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?<\/span><\/figcaption><\/figure>\n

\u00a0 \u00a0E-marketing trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay c\u00f2n g\u1ecdi l\u00e0 online marketing, internet marketing hay web marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb v\u1eadn d\u1ee5ng c\u00e1c t\u00ednh n\u0103ng c\u1ee7a Internet nh\u1eb1m qu\u1ea3ng c\u00e1o, ph\u00e2n ph\u1ed1i d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n

\u00a0 \u00a0M\u1eb7c d\u00f9 h\u00ecnh th\u1ee9c E-marketing trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua m\u1ea1ng Internet, nh\u01b0ng h\u00ecnh th\u1ee9c n\u00e0y c\u0169ng tu\u00e2n th\u1ee7 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m, gi\u00e1 th\u00e0nh, x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i v\u00e0 th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c E-Marketing trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/span><\/h2>\n

Email marketing<\/span><\/h3>\n
\"E-marketing
S\u1eed d\u1ee5ng email marketing l\u00e0 h\u00ecnh th\u1ee9c kh\u00f4ng th\u1ec3 thi\u1ebfu<\/span><\/figcaption><\/figure>\n

\u00a0 \u00a0\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng hi\u1ec7n nay. V\u1edbi \u0111\u1eb7c \u0111i\u1ec3m l\u00e0 chi ph\u00ed th\u1ea5p, kh\u00f4ng mang t\u00ednh li\u00ean t\u1ee5c v\u00e0 \u0111\u1ed9t ng\u1ed9t nh\u01b0 ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i, doanh nghi\u1ec7p d\u1ec5 d\u00e0ng g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh d\u00f9 \u1edf b\u1ea5t c\u1ee9 n\u01a1i \u0111\u00e2u. Tuy nhi\u00ean, \u0111\u1ec3 kh\u00f4ng qu\u1ea5y r\u1ea7y kh\u00e1ch h\u00e0ng nh\u01b0 c\u00e1c spam, email marketing n\u00ean x\u00e1c nh\u1eadn y\u00eau c\u1ea7u \u0111\u01b0\u1ee3c cung c\u1ea5p th\u00f4ng tin ho\u1eb7c s\u1ef1 ch\u1ea5p thu\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u1ea7n l\u00e0m m\u1edbi, h\u1ea5p d\u1eabn th\u00f4ng \u0111i\u1ec7p g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed7i ng\u00e0y.<\/span><\/p>\n

Viral Marketing<\/span><\/h3>\n
\"E-marketing
Viral Marketing t\u1ea1o hi\u1ec7u \u1ee9ng lan truy\u1ec1n gi\u1ed1ng nh\u01b0 nh\u1eefng con vi r\u00fat<\/span><\/figcaption><\/figure>\n

\u00a0 \u00a0Viral Marketing l\u00e0 k\u1ef9 thu\u1eadt s\u1eed t\u1ea1o c\u00e1c ho\u1ea1t \u0111\u1ed9ng, li\u00ean k\u1ebft tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, blog\u2026 nh\u1eb1m qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty. H\u00ecnh th\u1ee9c n\u00e0y t\u1ea1o ra m\u1ed9t hi\u1ec7u \u1ee9ng lan truy\u1ec1n gi\u1ed1ng nh\u01b0 nh\u1eefng con vi r\u00fat. Th\u00f4ng \u0111i\u1ec7p lan truy\u1ec1n c\u1ee7a n\u00f3 c\u0169ng r\u1ea5t \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa, c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t video, ebook, software, h\u00ecnh \u1ea3nh,\u2026B\u00ed quy\u1ebft c\u1ee7a k\u1ef9 thu\u1eadt n\u00e0y l\u00e0: ng\u01b0\u1eddi nh\u1eadn ph\u1ea3i c\u1ea3m th\u1ea5y c\u1ea7n ph\u1ea3i g\u1eedi th\u00f4ng \u0111i\u1ec7p n\u00e0y cho ng\u01b0\u1eddi kh\u00e1c m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. Do \u0111\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a ng\u01b0\u1eddi l\u00e0m Marketing.<\/span><\/p>\n

Social Media Marketing<\/span><\/h3>\n
\"E-marketing
H\u00ecnh th\u1ee9c hi\u1ec7u qu\u1ea3 thu h\u00fat \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi tham gia<\/span><\/figcaption><\/figure>\n

\u00a0 \u00a0Social Media Marketing bao g\u1ed3m c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Youtube, Twitter, Linkedln, Google+\u2026 \u0111\u1ec3 Marketing, b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn, PR hay gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng. Hi\u1ec7n nay, c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u1ea1o th\u00e0nh nh\u1eefng c\u01a1n b\u00e3o tr\u00ean Internet. N\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi tham gia. V\u00ec v\u1eady, h\u00ecnh th\u1ee9c Marketing tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c kh\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i.<\/span><\/p>\n

Display advertising: Qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb<\/span><\/h3>\n

\u00a0 \u00a0\u0110\u1eb7t banner, logo t\u1ea1i c\u00e1c trang web c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn \u0111\u1ec3 thu h\u00fat c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. Ho\u1eb7c \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 \u0111a ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 t\u1ea1o c\u00e1c h\u00ecnh \u1ea3nh \u0111\u1ed9ng tr\u00ean web nh\u1eb1m thu h\u00fat, l\u00f4i cu\u1ed1n v\u00e0 t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean bi\u1ec7n ph\u00e1p n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 cao v\u1ec1 \u00fd t\u01b0\u1edfng, thi\u1ebft k\u1ebf.<\/span><\/p>\n

Mobile Marketing<\/span><\/h3>\n

\"E-marketing<\/span><\/p>\n

\u00a0 \u00a0Mobile Marketing l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n di \u0111\u1ed9ng nh\u01b0 m\u1ed9t k\u00eanh giao ti\u1ebfp v\u00e0 truy\u1ec1n th\u00f4ng gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng: qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5; cung c\u1ea5p th\u00f4ng tin khuy\u1ebfn m\u00e3i; ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng; cung c\u1ea5p d\u1ecbch v\u1ee5 gia t\u0103ng.<\/span><\/p>\n

Website marketing<\/span><\/h3>\n

\u00a0 \u00a0\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng r\u1ea5t hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i ng\u00e0y nay. H\u1ea7u nh\u01b0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p v\u1edbi quy m\u00f4 nh\u01b0 th\u1ebf n\u00e0o, kinh doanh ng\u00e0nh ngh\u1ec1, d\u1ecbch v\u1ee5 g\u00ec, \u0111\u1ec1u s\u1edf h\u1eefu ri\u00eang cho m\u00ecnh m\u1ed9t website.\u00a0<\/span><\/p>\n

\"E-marketing
Website marketing thu h\u00fat s\u1ef1 ch\u00fa \u00fd, t\u1ea1o d\u1ef1ng ni\u1ec1m tin \u1edf kh\u00e1ch h\u00e0ng<\/span><\/figcaption><\/figure>\n

\u00a0 \u00a0T\u1ea1i website n\u00e0y, doanh nghi\u1ec7p \u0111\u00e3 cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng tin v\u1ec1 h\u00ecnh \u1ea3nh, ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5,\u2026 t\u1eeb \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tham kh\u1ea3o, an t\u00e2m l\u1ef1a ch\u1ecdn v\u00e0 thanh to\u00e1n t\u1ee9c th\u00ec. \u0110\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd, t\u1ea1o d\u1ef1ng ni\u1ec1m tin \u1edf kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p ph\u1ea3i \u0111\u00e1p \u1ee9ng\u00a0 \u0111\u00fang, \u0111\u1ea7y \u0111\u1ee7 c\u00e1c nhu c\u1ea7u, th\u1ecb hi\u1ebfu c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, s\u1ef1 ch\u1ec9n chu tr\u00ean website c\u1ee7a doanh nghi\u1ec7p, giao di\u1ec7n cu\u1ed1n h\u00fat, d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 doanh nghi\u1ec7p t\u1eebng b\u01b0\u1edbc \u0111\u01b0a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

V\u1eady c\u00f3 n\u00ean h\u1ecdc E-Marketing?<\/span><\/h2>\n

\u00a0 \u00a0\u201cC\u00f3 n\u00ean h\u1ecdc E-Marketing kh\u00f4ng\u201d l\u00e0 c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u b\u1ea1n quan t\u00e2m. Vi\u1ec7c n\u00e0y s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nhu c\u1ea7u, m\u1ee5c \u0111\u00edch v\u00e0 mong mu\u1ed1n c\u1ee7a b\u1ea1n. \u0110i\u1ec3m m\u1ea1nh c\u1ee7a E-Marketing l\u00e0 c\u00f3 t\u00ednh \u1ee9ng d\u1ee5ng cao, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 ph\u00e1t tri\u1ec3n nhanh nh\u01b0 ng\u00e0y nay.<\/span><\/p>\n

\u00a0 \u00a0B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng qua internet\u00a0 ho\u1ea1t \u0111\u1ed9ng r\u1ea5t hi\u1ec7u qu\u1ea3. C\u00e1c n\u1ec1n t\u1ea3ng \u0111i\u1ec3n h\u00ecnh nh\u01b0: Facebook, Youtube, Email, Google,\u2026 Ch\u00fang kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m kinh ph\u00ed, h\u1ea1n ch\u1ebf r\u1ee7i ro m\u00e0 r\u1ea5t d\u1ec5 t\u1ed1i \u01b0u. Ngo\u00e0i ra t\u1eeb cu\u1ed1i n\u0103m 2020-2021, Vi\u1ec7t Nam \u0111\u00e3 c\u00f3 h\u01a1n 70% d\u00e2n s\u1ed1 ng\u01b0\u1eddi d\u00f9ng internet, 97% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh d\u00f9ng internet, c\u00e1c th\u1ed1ng k\u00ea l\u00ean \u0111\u1ebfn h\u01a1n 70 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng x\u00e3 h\u1ed9i. B\u1edfi v\u1eady, \u0111\u00e2y l\u00e0 th\u1ecb tr\u01b0\u1eddng n\u00e0y v\u00f4 c\u00f9ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

\u00a0 \u00a0Nh\u1eadn th\u1ea5y nh\u1eefng \u0111i\u1ec3m \u01b0u vi\u1ec7t n\u00e0y, xu h\u01b0\u1edbng chung c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 v\u00e0 \u0111ang \u0111\u1ea9y m\u1ea1nh c\u00e1c ho\u1ea1t \u0111\u1ed9ng E-Marketing. B\u1edfi v\u1eady, khi h\u1ecdc E-Marketing trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u1ea1n s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ee3i th\u1ebf khi t\u00ecm vi\u1ec7c. Khi c\u00f3 ki\u1ebfn th\u1ee9c v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 E-Marketing trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u00f9 b\u1ea1n l\u00e0m trong doanh nghi\u1ec7p hay t\u1ef1 kinh doanh th\u00ec c\u0169ng c\u00f3 l\u1ee3i th\u1ebf r\u1ea5t l\u1edbn.<\/span><\/p>\n

H\u1ecdc E-Marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i HCCT h\u1ecdc \u0111\u1ebfn \u0111\u00e2u th\u1ef1c h\u00e0nh \u0111\u1ebfn \u0111\u00f3<\/span><\/h2>\n

\u00a0 \u00a0C\u01a1 h\u1ed9i \u201cth\u1ef1c chi\u1ebfn\u201d h\u1ecdc th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i tr\u01b0\u1eddng Cao \u0110\u1eb3ng Th\u01b0\u01a1ng M\u1ea1i v\u00e0 Du L\u1ecbch H\u00e0 N\u1ed9i (HCCT).<\/span><\/a> K\u1ebft h\u1ee3p v\u1edbi doanh nghi\u1ec7p t\u1ea1o ra \u201ck\u1ef9 n\u0103ng th\u1ef1c t\u1ebf- chuy\u00ean nghi\u1ec7p\u201d.<\/span><\/p>\n

\"E-marketing
H\u1ecdc \u0111\u1ebfn \u0111\u00e2u th\u1ef1c h\u00e0nh \u0111\u1ebfn \u0111\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 th\u1ef1c t\u1ebf<\/span><\/figcaption><\/figure>\n

Si<\/strong>nh vi\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 Digital Marketing<\/span><\/h3>\n