{"id":4231,"date":"2022-07-23T14:21:18","date_gmt":"2022-07-23T07:21:18","guid":{"rendered":"https:\/\/emmiekio.com\/?p=4231"},"modified":"2023-03-12T15:00:53","modified_gmt":"2023-03-12T08:00:53","slug":"thuong-mai-dien-tu-4-0","status":"publish","type":"post","link":"https:\/\/emmiekio.com\/thuong-mai-dien-tu-4-0\/","title":{"rendered":"Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 4.0 l\u00ean ng\u00f4i trong n\u1ec1n kinh t\u1ebf hi\u1ec7n \u0111\u1ea1i"},"content":{"rendered":"

Trong n\u1ec1n kinh t\u1ebf h\u1ed9i nh\u1eadp th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 4.0, internet c\u00f3 t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nh\u01b0 v\u0169 b\u00e3o v\u00e0 tr\u1edf th\u00e0nh nhu c\u1ea7u kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a con ng\u01b0\u1eddi. M\u00f4i tr\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0 s\u1ea3n xu\u1ea5t ng\u00e0y c\u00e0ng c\u1ea1nh tranh gay g\u1eaft, l\u00fac n\u00e0y, kh\u00f4ng th\u1ec3 thi\u1ebfu b\u00e0n tay chuy\u00ean nghi\u1ec7p c\u1ee7a b\u1ed9 ph\u1eadn c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m cho m\u1ed9t s\u1ea3n ph\u1ea9m v\u00f4 danh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ghi nh\u1edb, tin d\u00f9ng c\u0169ng nh\u01b0 b\u1ea3o v\u1ec7 v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Nhu c\u1ea7u v\u1ec1 ngu\u1ed3n nh\u00e2n l\u1ef1c ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2023<\/a> trong th\u1eddi \u0111\u1ea1i 4.0 c\u0169ng theo \u0111\u00f3 t\u0103ng cao… V\u00e0 \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o h\u00e0ng \u201ctop\u201d nh\u1eefng ng\u00e0nh h\u00fat nh\u00e2n l\u1ef1c nh\u1ea5t trong th\u1eddi gian g\u1ea7n \u0111\u00e2y.<\/span><\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 4.0 – ng\u00e0nh h\u1ecdc xu h\u01b0\u1edbng hi\u1ec7n nay<\/span><\/h2>\n

T\u1ea1i Vi\u1ec7t Nam, xu h\u01b0\u1edbng \u1ee9ng d\u1ee5ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 b\u1eaft \u0111\u1ea7u. Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a c\u00e1c chuy\u00ean gia thu\u1ed9c B\u1ed9 Th\u01b0\u01a1ng m\u1ea1i (V\u1ee5 Ch\u00e2u \u00e1-Th\u00e1i B\u00ecnh D\u01b0\u01a1ng), con \u0111\u01b0\u1eddng ti\u1ebfp c\u1eadn Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed qua 3 giai \u0111o\u1ea1n: chu\u1ea9n b\u1ecb, ch\u1ea5p nh\u1eadn v\u00e0 \u1ee9ng d\u1ee5ng, v\u00e0 Vi\u1ec7t Nam \u0111ang \u1edf b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean c\u1ee7a giai \u0111o\u1ea1n th\u1ee9 nh\u1ea5t.<\/span><\/p>\n

\"Th\u01b0\u01a1ng
Kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a th\u1ebf k\u1ef7 21 th\u00ec th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t<\/span><\/figcaption><\/figure>\n

Cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y, B\u1ed9 Th\u01b0\u01a1ng M\u1ea1i v\u00e0 T\u1ed5ng c\u1ee5c B\u01b0u \u0110i\u1ec7n \u0111\u00e3 x\u00fac ti\u1ebfn nh\u1eefng nghi\u00ean c\u1ee9u c\u01a1 b\u1ea3n v\u1ec1 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 tr\u00ecnh Ch\u00ednh ph\u1ee7 d\u1ef1 \u00e1n th\u00e0nh l\u1eadp m\u1ed9t h\u1ed9i \u0111\u1ed3ng qu\u1ed1c gia v\u1ec1 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng nh\u01b0 ch\u01b0\u01a1ng tr\u00ecnh h\u00e0nh \u0111\u1ed9ng Qu\u1ed1c gia v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c ho\u1ea1t \u0111\u1ed9ng chu\u1ea9n b\u1ecb v\u00e0 th\u1eed nghi\u1ec7m c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u. nhi\u1ec1u c\u00f4ng ty \u0111\u00e3 l\u00ean Web \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1ec1 m\u00ecnh v\u00e0 t\u00ecm ki\u1ebfm b\u1ea1n h\u00e0ng, m\u1ed9t s\u1ed1 si\u00eau th\u1ecb \u1ea3o \u0111\u00e3 \u0111\u01b0\u1ee3c khai th\u00e1c…<\/span><\/p>\n

Theo c\u00e1c d\u1ef1 b\u00e1o v\u1ec1 m\u1ed9t n\u1ec1n kinh t\u1ebf k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a th\u1ebf k\u1ef7 21 th\u00ec Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t. Kh\u00f4ng li\u00ean quan \u0111\u1ebfn nh\u1eefng tr\u1edf ng\u1ea1i v\u1eeba n\u00eau, Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng thu\u1eadn l\u1ee3i v\u00e0 b\u00ecnh \u0111\u1eb3ng v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. Khi ph\u00e1t tri\u1ec3n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Vi\u1ec7t Nam c\u0169ng \u0111\u01b0\u1ee3c th\u1eeba h\u01b0\u1edfng t\u1ea5t c\u1ea3 c\u00e1c thu\u1eadn l\u1ee3i n\u00e0y.<\/em><\/span><\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n k\u00e9o theo nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 Marketing, nh\u1ea5t l\u00e0 Digital Marketing \u0111ang ng\u00e0y c\u00e0ng cao<\/span><\/p>\n

M\u1ee9c trung b\u00ecnh cho m\u1ed9t v\u1ecb tr\u00ed Digital Marketing hi\u1ec7n nay l\u00e0 12 – 17 tri\u1ec7u \u0111\u1ed3ng. Con s\u1ed1 c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 1.500 \u0111\u1ebfn 2.000 USD (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 34 \u0111\u1ebfn 46 tri\u1ec7u \u0111\u1ed3ng) n\u1ebfu c\u00f3 \u00edt nh\u1ea5t 3 n\u0103m kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u00e0 tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n t\u1ed1t.<\/span><\/p>\n

N\u1ec1n t\u1ea3ng \u0111\u00e0o t\u1ea1o ng\u00e0nh h\u1ecdc t\u1ea1i tr\u01b0\u1eddng Cao \u0111\u1eb3ng Th\u01b0\u01a1ng m\u1ea1i v\u00e0 Du l\u1ecbch H\u00e0 N\u1ed9i<\/span><\/h2>\n
\"Th\u01b0\u01a1ng
C\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m \u0111\u00e0o t\u1ea1o theo \u0111\u1ecbnh h\u01b0\u1edbng \u1ee9ng d\u1ee5ng t\u1ea1i HCCT<\/span><\/figcaption><\/figure>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n th\u1ea7n t\u1ed1c c\u1ee7a Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, tr\u01b0\u1eddng Cao \u0111\u1eb3ng Th\u01b0\u01a1ng m\u1ea1i v\u00e0 Du l\u1ecbch H\u00e0 N\u1ed9i (HCCT)<\/a> nh\u1eadn th\u1ea5y nhu c\u1ea7u n\u00e0y v\u00e0 ch\u00ednh th\u1ee9c tri\u1ec3n khai \u0111\u00e0o t\u1ea1o chuy\u00ean ng\u00e0nh n\u00e0y trong n\u0103m 2022.\u00a0<\/span><\/p>\n

V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o bi\u00ean so\u1ea1n \u0111\u1eb7c bi\u1ec7t thi\u00ean v\u1ec1 chuy\u00ean th\u1ef1c h\u00e0nh, sinh vi\u00ean s\u1ebd \u0111\u01b0\u1ee3c trang b\u1ecb c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 qu\u1ea3n tr\u1ecb kinh doanh, \u0111\u1ecbnh h\u01b0\u1edbng kh\u1edfi nghi\u1ec7p kinh doanh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng website, m\u1ea1ng x\u00e3 h\u1ed9i, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, trang b\u1ecb ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng v\u1ec1 Marketing online, ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, logistic, qu\u1ea3n tr\u1ecb \u0111\u01a1n h\u00e0ng, ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng, qu\u1ea3n tr\u1ecb c\u01a1 s\u1edf d\u1eef li\u1ec7u, tri\u1ec3n khai thanh to\u00e1n tr\u1ef1c tuy\u1ebfn,\u2026 \u0111\u1ec3 hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft nhu c\u1ea7u c\u00f4ng vi\u1ec7c c\u1ee7a th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng.<\/span><\/p>\n

Ngo\u00e0i ra, HCCT-ers c\u00f2n \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m \u2013 n\u01a1i c\u00e1c b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u00f3ng vai nh\u1eefng chuy\u00ean vi\u00ean Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf nhi\u1ec1u v\u1ecb tr\u00ed \u0111\u1ec3 h\u00ecnh dung \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, k\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m, \u0111\u00e0m ph\u00e1n, x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng.\u00a0<\/span><\/p>\n

\u0110\u1eb7c bi\u1ec7t, nh\u00e0 tr\u01b0\u1eddng c\u00f2n h\u1ed7 tr\u1ee3 sinh vi\u00ean th\u1ef1c t\u1eadp t\u1ea1i c\u00e1c doanh nghi\u1ec7p uy t\u00edn, c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn t\u1ea1i H\u00e0 N\u1ed9i. Th\u01b0\u0323c t\u00e2\u0323p \u01a1\u0309 doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong nh\u1eefng bu\u1ed5i h\u1ecdc ho\u0309i kinh nghi\u00ea\u0323m, ki\u00ea\u0301n th\u01b0\u0301c m\u01a1\u0301i ma\u0300 co\u0300n la\u0300 c\u01a1 h\u00f4\u0323i giu\u0301p ca\u0301c ba\u0323n co\u0301 th\u00ea\u0309 thi\u0301ch nghi t\u01b0\u0300 s\u01a1\u0301m v\u01a1\u0301i m\u00f4i tr\u01b0\u01a1\u0300ng la\u0300m vi\u00ea\u0323c chuy\u00ean nghi\u00ea\u0323p, sa\u0301ng ta\u0323o, pha\u0301t tri\u00ea\u0309n ky\u0303 n\u0103ng.<\/span><\/p>\n

H\u1ecdc \u0111\u1ebfn \u0111\u00e2u th\u1ef1c h\u00e0nh \u0111\u1ebfn \u0111\u00f3 v\u1edbi 70% s\u1ed1 ti\u1ebft h\u1ecdc l\u00e0 th\u1ef1c h\u00e0nh, gi\u00fap cho h\u1ecdc vi\u00ean c\u00f3 th\u1ec3 thao t\u00e1c th\u00e0nh th\u1ea1o v\u00e0 bi\u1ebft l\u00e0m ngay t\u1ea1i l\u1edbp h\u1ecdc.<\/span><\/p>\n

H\u1ecdc t\u01b0 duy l\u00e0m marketing v\u00e0 ti\u1ebfp thu kinh nghi\u1ec7m x\u1eed l\u00fd case study t\u1eeb gi\u1ea3ng vi\u00ean l\u00e0 \u0111\u1ed9i ng\u0169 chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m chinh chi\u1ebfn \u1edf c\u00e1c agency. Ngay khi t\u1ed1t nghi\u1ec7p, sinh vi\u00ean s\u1ebd n\u1eafm b\u1eaft ngay c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m v\u00e0 b\u1eaft tay ch\u00ednh th\u1ee9c v\u00e0o c\u00f4ng vi\u1ec7c m\u00e0 kh\u00f4ng t\u1ed1n th\u1eddi gian \u0111\u00e0o t\u1ea1o c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

H\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 4.0 t\u1ea1i HCCT \u0111\u01b0\u1ee3c h\u1ecdc nh\u1eefng g\u00ec?<\/span><\/h2>\n

Ng\u00e0nh h\u1ecdc Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a> l\u00e0 s\u1ef1 giao thoa gi\u1eefa ng\u00e0nh kinh doanh v\u00e0 c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u00e2y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Digital Marketing. V\u1eady trong Digital Marketing t\u1ea1i tr\u01b0\u1eddng s\u1ebd \u0111\u00e0o t\u1ea1o nh\u1eefng g\u00ec?<\/span><\/p>\n

\"Th\u01b0\u01a1ng
Ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i HCCT sinh vi\u00ean c\u00f3 c\u01a1 h\u1ed9i h\u1ecdc v\u1edbi gi\u00e1o vi\u00ean \u201cth\u1ef1c chi\u1ebfn\u201d<\/span><\/figcaption><\/figure>\n

Sinh vi\u00ean \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn lu\u00f4n v\u1edbi nh\u1eefng c\u00f4ng c\u1ee5 Digital Marketing<\/strong><\/span><\/h2>\n