{"id":5866,"date":"2023-01-30T08:08:34","date_gmt":"2023-01-30T01:08:34","guid":{"rendered":"https:\/\/emmiekio.com\/?p=5866"},"modified":"2023-03-26T15:31:39","modified_gmt":"2023-03-26T08:31:39","slug":"dac-trung-nganh-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/emmiekio.com\/dac-trung-nganh-thuong-mai-dien-tu\/","title":{"rendered":"8 \u0110\u1eb7c tr\u01b0ng c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"

K\u1ec3 t\u1eeb sau \u0111\u1ea1i d\u1ecbch COVID-19 th\u00ec ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay Online Marketing \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. Hi\u1ec7n nay, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 chuy\u1ec3n sang kinh doanh tr\u1ef1c tuy\u1ebfn do r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch m\u00e0 n\u00f3 \u0111em l\u1ea1i. Tuy th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn nh\u01b0ng n\u00f3 l\u1ea1i c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1eb7c tr\u01b0ng m\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft. N\u1ebfu b\u1ea1n \u0111ang ho\u1eb7c s\u1eafp c\u00f3 \u00fd \u0111\u1ecbnh kinh doanh online ho\u1eb7c h\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00ec xin ch\u00fac m\u1eebng b\u1ea1n \u0111\u00e3 t\u00ecm \u0111\u01b0\u1ee3c b\u00e0i vi\u1ebft \u0111\u1ec3 d\u00e0nh cho b\u1ea1n tham kh\u1ea3o m\u1ed9t c\u00e1ch h\u1eefu \u00edch nh\u1ea5t. H\u00e3y c\u00f9ng tr\u01b0\u1eddng Cao \u0111\u1eb3ng Th\u01b0\u01a1ng m\u1ea1i v\u00e0 Du l\u1ecbch H\u00e0 N\u1ed9i (HCCT)<\/a> t\u00ecm hi\u1ec3u nh\u1eefng \u0111\u1eb7c tr\u01b0ng c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed qua b\u00e0i vi\u1ebft sau \u0111\u00e2y.<\/p>\n

L\u01b0\u1ee3ng th\u00f4ng tin kh\u1ed5ng l\u1ed3 m\u00e0 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111em l\u1ea1i<\/h2>\n
\"\u00a0\u0110\u1eb7c
\u00a0\u0110\u1eb7c tr\u01b0ng c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u1edf Vi\u1ec7t Nam (ngu\u1ed3n internet)<\/em><\/figcaption><\/figure>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a ng\u00e0nh ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. V\u1edbi s\u1ed1 l\u01b0\u1ee3ng th\u00f4ng tin d\u1ed3i d\u00e0o \u0111\u1ebfn t\u1eeb r\u1ea5t nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, t\u1eeb h\u00ecnh \u1ea3nh cho \u0111\u1ebfn video, t\u1eeb v\u0103n b\u1ea3n cho \u0111\u1ebfn \u00e2m thanh khi\u1ebfn cho kh\u1ed1i l\u01b0\u1ee3ng th\u00f4ng tin c\u1ee7a ng\u00e0nh n\u00e0y l\u00e0 v\u00f4 c\u00f9ng l\u1edbn.<\/p>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb cho kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh v\u00e0o s\u1edf th\u00edch t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m qua h\u00ecnh th\u1ee9c video h\u00ecnh \u1ea3nh, \u0111\u00f4i khi l\u00e0 qua v\u0103n b\u1ea3n. Nh\u1edd v\u00e0o th\u1eddi c\u00f4ng ngh\u1ec7 th\u1eddi \u0111\u1ea1i 4.0 hi\u1ec7n nay, doanh nghi\u1ec7p ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u c\u0169ng nh\u01b0 \u0111\u01b0a th\u00f4ng tin \u0111\u1ebfn v\u00f4 s\u1ed1 kh\u00e1ch h\u00e0ng c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, nhanh ch\u00f3ng m\u00e0 c\u00f2n v\u00f4 c\u00f9ng ch\u00ednh x\u00e1c.<\/p>\n

Ti\u00eau chu\u1ea9n k\u1ef9 thu\u1eadt \u00e1p d\u1ee5ng to\u00e0n c\u1ea7u<\/h2>\n

\u00a0<\/em>T\u1ea5t c\u1ea3 c\u00e1c qu\u1ed1c gia \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng tr\u00ean n\u1ec1n t\u1ea3ng internet, \u0111i\u1ec1u n\u00e0y m\u00f4 h\u00ecnh chung \u0111\u00e3 khi\u1ebfn c\u00f4ng ngh\u1ec7 trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed mang t\u00ednh gi\u1ed1ng nhau v\u1edbi h\u1ea7u nh\u01b0 m\u1ecdi doanh nghi\u1ec7p hay qu\u1ed1c gia.<\/p>\n

\u00a0\u0110\u1ec3 nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u1eef cho th\u1ecb tr\u01b0\u1eddng ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c an to\u00e0n, h\u1ee3p ph\u00e1p v\u00e0 b\u1ea3o m\u1eadt, v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao th\u00ec vi\u1ec7c t\u1ea1o trang website d\u1ef1a tr\u00ean nh\u1eefng ti\u00eau chu\u1ea9n n\u00e0y s\u1ebd gi\u00fap nh\u1eefng website d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n

Kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi kh\u00f4ng th\u1eddi gian<\/h2>\n
\"Th\u01b0\u01a1ng
Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 24\/7 c\u00f3 m\u1eb7t m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i (ngu\u1ed3n internet)<\/em><\/figcaption><\/figure>\n

\u0110\u1ed1i v\u1edbi kinh doanh truy\u1ec1n th\u1ed1ng, doanh nghi\u1ec7p ch\u1ec9 c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed9t th\u1eddi gian v\u00e0 \u0111\u1ecba \u0111i\u1ec3m c\u1ed1 \u0111\u1ecbnh v\u00e0 nh\u1ea5t \u0111\u1ecbnh, th\u1eadm ch\u00ed c\u00f2n \u0111\u00f4i khi g\u1eb7p v\u1ea5n \u0111\u1ec1 khi c\u00e1c k\u1ec7 h\u00e0ng kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00ec \u0111\u00e2y c\u00f2n l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 v\u00ec th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua s\u1eafm t\u1ea1i m\u1ecdi n\u01a1i,m\u1ecdi th\u1eddi \u0111i\u1ec3m t\u1eeb nh\u1eefng nh\u00e0 cung c\u1ea5p tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n

Mang t\u00ednh t\u01b0\u01a1ng t\u00e1c cao gi\u1eefa c\u00e1c ch\u1ee7 th\u1ec3 tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/h2>\n

\u00a0<\/em>T\u00ednh t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed r\u1ea5t cao v\u00ec ng\u01b0\u1eddi mua v\u00e0 ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 giao ti\u1ebfp v\u1edbi nhau qua n\u1ec1n t\u1ea3ng internet. Nh\u1eefng website \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chuy\u00ean nghi\u1ec7p,c\u0169ng nh\u01b0 c\u00f3 t\u00ednh n\u0103ng h\u1ed7 tr\u1ee3 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng s\u1ebd t\u0103ng \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m mua s\u1eafm, t\u1eeb \u0111\u00f3 s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n

T\u00ednh n\u0103ng t\u00f9y ch\u1ec9nh c\u0169ng nh\u01b0 c\u00e1 nh\u00e2n h\u00f3a<\/h2>\n

\u00a0<\/em>\u0110\u1eb7c tr\u01b0ng c\u00f3 l\u1ebd l\u00e0 n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a> l\u00e0 kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh v\u00e0 c\u00e1 nh\u00e2n h\u00f3a. Ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c ph\u00e9p t\u00f9y ch\u1ec9nh v\u00e0 c\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 t\u1ef1 do l\u1ef1a ch\u1ecdn v\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m cho ri\u00eang m\u00ecnh.<\/p>\n

Ngo\u00e0i ra c\u00f4ng ngh\u1ec7 ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng gi\u00fap thu th\u1eadp v\u1ec1 s\u1edf th\u00edch v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1edd \u0111\u00f3 gi\u00fap qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

Ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng<\/h2>\n
\"Ph\u1ea1m
Ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng cho ph\u00e9p doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn t\u1ec7p kh\u00e1ch h\u00e0ng ri\u00eang c\u1ee7a m\u00ecnh (ngu\u1ed3n internet)<\/em><\/figcaption><\/figure>\n

Nh\u1edd internet, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng t\u1eeb m\u1ecdi n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.Theo m\u1ed9t th\u1ed1ng k\u00ea, 60% d\u00e2n s\u1ed1 th\u1ebf gi\u1edbi hi\u1ec7n nay \u0111ang s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u1ebd kh\u00f4ng ng\u1eebng t\u0103ng l\u00ean trong t\u01b0\u01a1ng lai. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00ec \u0111\u00e2y l\u00e0 m\u1ed9t ngu\u1ed3n kh\u00e1ch h\u00e0ng r\u1ea5t d\u1ed3i d\u00e0o v\u00e0 ti\u1ec1m n\u0103ng.<\/p>\n

M\u1ea1ng x\u00e3 h\u1ed9i, k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 truy\u1ec1n th\u00f4ng<\/h2>\n

\u00a0<\/em>M\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m hay website th\u00f4ng qua SEO, Email Marketing hay Google Ads l\u00e0m cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i review hay nh\u1eadn x\u00e9t cho s\u1ea3n ph\u1ea9m c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch x\u00e2y d\u1ef1ng l\u00f2ng tin c\u0169ng nh\u01b0 t\u0103ng m\u1ee9c \u0111\u1ed9 hi\u1ec3n th\u1ecb tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Ngo\u00e0i ra, c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111i\u1ec3n h\u00ecnh nh\u01b0 chatbot hay A.I c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i, s\u1eb5n s\u00e0ng giao ti\u1ebfp 24\/24 v\u1edbi kh\u00e1ch h\u00e0ng, nh\u1eb1m gi\u1ea3m thi\u1ec3u kh\u1ea3 n\u0103ng b\u1ecf h\u00e0ng c\u0169ng nh\u01b0 t\u0103ng thu nh\u1eadp c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

D\u1ec5 d\u00e0ng thanh to\u00e1n<\/h2>\n

C\u00f3 th\u1ec3 n\u00f3i m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 ch\u1ee7 ch\u1ed1t l\u00e0m n\u00ean th\u00e0nh c\u00f4ng cho ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ch\u00ednh l\u00e0 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n d\u1ec5 d\u00e0ng c\u0169ng nh\u01b0 \u0111a d\u1ea1ng. Ch\u00ednh v\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n \u0111\u01b0\u1ee3c ra \u0111\u1eddi, t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho vi\u1ec7c giao d\u1ecbch v\u00e0 mua b\u00e1n tr\u1edf n\u00ean ti\u1ec7n l\u1ee3i v\u00e0 d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p truy\u1ec1n th\u1ed1ng th\u00ec h\u1ecd ch\u1ec9 cho ph\u00e9p thanh to\u00e1n th\u00f4ng qua chuy\u1ec3n kho\u1ea3n ho\u1eb7c ti\u1ec1n m\u1eb7t th\u00ec v\u1edbi website ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, n\u00f3 cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 thanh to\u00e1n qua v\u00ed \u0111i\u1ec7n t\u1eed, th\u1ebb ghi n\u1ee3, th\u1ebb t\u00edn d\u1ee5ng hay c\u1ed5ng thanh to\u00e1n.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 8 \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a ng\u00e0nh ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Hy v\u1ecdng nh\u1eefng th\u1ee9 n\u00e0y s\u1ebd c\u00f3 \u00edch \u0111\u1ed1i v\u1edbi nh\u1eefng b\u1ea1n s\u1ebd ho\u1eb7c \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh theo h\u1ecdc ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u0169ng nh\u01b0 b\u1eaft \u0111\u1ea7u 1 doanh nghi\u1ec7p online.<\/p>\n

Ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n: B\u1ea3o Kh\u00e1nh<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

K\u1ec3 t\u1eeb sau \u0111\u1ea1i d\u1ecbch COVID-19 th\u00ec ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay Online Marketing \u0111ang ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. Hi\u1ec7n nay, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 chuy\u1ec3n sang …<\/p>\n","protected":false},"author":3,"featured_media":5867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,97],"tags":[],"_links":{"self":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/5866"}],"collection":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/comments?post=5866"}],"version-history":[{"count":1,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/5866\/revisions"}],"predecessor-version":[{"id":5870,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/5866\/revisions\/5870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/media\/5867"}],"wp:attachment":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/media?parent=5866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/categories?post=5866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/tags?post=5866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}