{"id":5871,"date":"2023-01-30T11:14:07","date_gmt":"2023-01-30T04:14:07","guid":{"rendered":"https:\/\/emmiekio.com\/?p=5871"},"modified":"2023-03-26T15:31:04","modified_gmt":"2023-03-26T08:31:04","slug":"thuong-mai-dien-tu-va-thuong-mai-truyen-thong","status":"publish","type":"post","link":"https:\/\/emmiekio.com\/thuong-mai-dien-tu-va-thuong-mai-truyen-thong\/","title":{"rendered":"5 \u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1edbi Th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng"},"content":{"rendered":"

Th\u01b0\u01a1ng m\u1ea1i n\u00f3i chung l\u00e0 tr\u1ee5 c\u1ed9t c\u1ea7n thi\u1ebft c\u1ee7a n\u1ec1n kinh t\u1ebf c\u1ee7a b\u1ea5t c\u1ee9 qu\u1ed1c gia n\u00e0o. Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng th\u1eafc m\u1eafc gi\u1eefa th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a> v\u00e0 th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng h\u00ecnh th\u1ee9c kinh doanh n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p v\u00e0 h\u1ee3p l\u00fd h\u01a1n? v\u00ec th\u1ebf trong b\u00e0i vi\u1ebft n\u00e0y h\u00e3y c\u00f9ng HCCT l\u00e0m r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y!<\/p>\n

\"S\u1ef1
S\u1ef1 kh\u00e1c nhau gi\u1eefa hai h\u00ecnh th\u1ee9c l\u00e0 g\u00ec? (ngu\u1ed3n \u1ea3nh: Internet)<\/em><\/figcaption><\/figure>\n

Th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec?<\/strong><\/h2>\n

Th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng l\u00e0 ho\u1ea1t \u0111\u1ed9ng mua b\u00e1n, trao \u0111\u1ed5i h\u00e0ng h\u00f3a gi\u1eefa hai ng\u01b0\u1eddi \u0111\u1ed1i m\u1eb7t tr\u1ef1c ti\u1ebfp, \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1eeb r\u1ea5t l\u00e2u v\u00e0 hi\u1ec7n t\u1ea1i v\u1eabn c\u00f2n. H\u00ecnh \u1ea3nh \u0111i\u1ec3n h\u00ecnh c\u1ee7a th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng nh\u01b0 l\u00e0: c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i, ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1c c\u1eeda h\u00e0ng.<\/p>\n

\"Tr\u1ef1c
Tr\u1ef1c ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua (ngu\u1ed3n \u1ea3nh: Internet)<\/em><\/figcaption><\/figure>\n

Doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea9y m\u1ea1nh kinh doanh th\u00ec th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng l\u00e0 m\u1ed9t \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. Tuy nhi\u00ean ng\u00e0y nay m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm qua h\u00ecnh th\u1ee9c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nhi\u1ec1u h\u01a1n.<\/p>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?<\/strong><\/h2>\n
\"Th\u01b0\u01a1ng
Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u1ef1c hi\u1ec7n mua b\u00e1n h\u00e0ng h\u00f3a ho\u00e0n to\u00e0n th\u00f4ng qua m\u1ea1ng tr\u1ef1c tuy\u1ebfn (ngu\u1ed3n \u1ea3nh: Internet)<\/em><\/figcaption><\/figure>\n

V\u1ec1 c\u01a1 b\u1ea3n, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a> c\u0169ng l\u00e0 ho\u1ea1t \u0111\u1ed9ng trao \u0111\u1ed5i, mua b\u00e1n gi\u1eefa doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0ng l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c internet tr\u1ef1c tuy\u1ebfn. C\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 thay v\u00ec th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua b\u00e1n tr\u1ef1c ti\u1ebfp nh\u01b0 th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng th\u00ec l\u1ea1i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean m\u1ea1ng.<\/p>\n

S\u1ef1 kh\u00e1c nhau gi\u1eefa th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h2>\n

Th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 kh\u00e1 nhi\u1ec1u \u0111i\u1ec3m gi\u1ed1ng nhau nh\u01b0ng b\u00ean c\u1ea1nh \u0111\u00f3 c\u0169ng c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t nh\u1ea5t \u0111\u1ecbnh. M\u1ed9t s\u1ed1 kh\u00e1c bi\u1ec7t s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i th\u00edch ng\u1eafn g\u1ecdn d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n

B\u1ea3n ch\u1ea5t ho\u1ea1t \u0111\u1ed9ng<\/strong><\/h3>\n
\"B\u1ea3n
B\u1ea3n ch\u1ea5t th\u1ef1c s\u1ef1 kh\u00e1c nhau (ngu\u1ed3n \u1ea3nh: Internet)<\/em><\/figcaption><\/figure>\n
    \n
  • Th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng: h\u00ecnh th\u1ee9c mua b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 th\u00f4ng qua ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua.<\/li>\n
  • Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: h\u00ecnh th\u1ee9c mua b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 th\u1ef1c hi\u1ec7n gi\u00e1n ti\u1ebfp th\u00f4ng qua h\u1ec7 th\u1ed1ng m\u1ea1ng m\u00e1y t\u00ednh to\u00e0n c\u1ea7u.<\/li>\n<\/ul>\n

    Tuy nhi\u00ean ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 \u0111i\u1ec1u l\u00e0m ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng b\u0103n kho\u0103n khi mua h\u00e0ng. Trong khi th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng th\u00ec th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1ea1i kh\u00f4ng th\u1ec3, \u0111\u00e2y c\u0169ng l\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

    S\u1ef1 t\u01b0\u01a1ng t\u00e1c<\/strong><\/h3>\n

    Vi\u1ec7c t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi b\u00e1n th\u00ec th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng v\u1eabn chi\u1ebfm l\u1ee3i th\u1ebf h\u01a1n khi g\u1eb7p m\u1eb7t tr\u1ef1c ti\u1ebfp, khi \u0111\u00f3 s\u1ef1 truy\u1ec1n t\u1ea3i t\u01b0\u01a1ng t\u00e1c gi\u1eefa hai b\u00ean s\u1ebd d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n h\u01a1n.<\/p>\n

    \"Th\u01b0\u01a1ng
    Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea7n x\u00e2y d\u1ef1ng quan h\u1ec7 v\u1edbi kh\u00e1ch (ngu\u1ed3n \u1ea3nh: Internet)<\/em><\/figcaption><\/figure>\n

    V\u1ec1 ph\u00eda th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, v\u00ec kh\u00f4ng c\u00f3 s\u1ef1 ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp n\u00ean vi\u1ec7c t\u01b0\u01a1ng t\u00e1c s\u1ebd g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n h\u01a1n. Ch\u00ednh v\u00ec v\u1eady c\u00e1c doanh nghi\u1ec7p, c\u00f4ng ty s\u1ebd x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng nh\u1eb1m chi\u1ebfm \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed trong l\u00f2ng c\u1ee7a h\u1ecd.<\/p>\n

    Chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng<\/strong><\/h3>\n
    \"Th\u01b0\u01a1ng
    Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n (ngu\u1ed3n \u1ea3nh: Internet)<\/em><\/figcaption><\/figure>\n

    Trong khi th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng ph\u1ea3i ch\u1ecbu chi ph\u00ed cho ng\u01b0\u1eddi trung gian \u0111\u1ec3 b\u00e1n s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty th\u00ec \u0111i\u1ec1u n\u00e0y l\u1ea1i \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00ec c\u00f3 m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi c\u00f4ng ty n\u00ean kh\u00f4ng nh\u1ea5t thi\u1ebft c\u1ea7n th\u00f4ng qua ng\u01b0\u1eddi trung gian. Ch\u00ednh v\u00ec th\u1ebf t\u1ed5ng chi ph\u00ed c\u1ea7n thi\u1ebft \u0111\u1ec3 v\u1eadn h\u00e0nh kinh doanh \u0111i\u1ec7n t\u1eed t\u01b0\u01a1ng \u0111\u1ed1i \u00edt so v\u1edbi kinh doanh truy\u1ec1n th\u1ed1ng<\/p>\n

    Th\u1eddi \u0111i\u1ec3m ho\u1ea1t \u0111\u1ed9ng<\/strong><\/h3>\n

    C\u00f3 l\u1ebd \u0111\u00e2y ch\u00ednh l\u00e0 s\u1ef1 kh\u00e1c nhau r\u00f5 r\u1ec7t nh\u1ea5t gi\u1eefa th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng.<\/p>\n

    \"S\u1ef1
    S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 truy\u1ec1n th\u1ed1ng (ngu\u1ed3n \u1ea3nh: Internet)<\/em><\/figcaption><\/figure>\n
      \n
    • Th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng: Ph\u1ee5 thu\u1ed9c v\u00e0o th\u1eddi gian c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n.<\/li>\n
    • Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: Th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng linh ho\u1ea1t h\u01a1n nhi\u1ec1u, g\u1ea7n nh\u01b0 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n 24\/24.<\/li>\n<\/ul>\n

      H\u00ecnh Th\u1ee9c giao d\u1ecbch<\/strong><\/h3>\n
      \"H\u00ecnh
      H\u00ecnh th\u1ee9c giao d\u1ecbch kh\u00e1c xa nhau (ngu\u1ed3n \u1ea3nh: Internet)<\/em><\/figcaption><\/figure>\n
        \n
      • Th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng: Tr\u1ef1c ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua tham gia trao \u0111\u1ed5i mua b\u00e1n v\u1edbi nhau.<\/li>\n
      • Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed: Ho\u00e0n to\u00e0n gi\u00e1n ti\u1ebfp th\u00f4ng qua chuy\u1ec3n ti\u1ec1n \u0111i\u1ec7n t\u1eed, s\u1ed1 th\u1ebb t\u00edn d\u1ee5ng ho\u1eb7c m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c kh\u00e1c.<\/li>\n<\/ul>\n

        D\u00f9 l\u00e0 th\u01b0\u01a1ng m\u1ea1i truy\u1ec1n th\u1ed1ng hay th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u00ec \u0111\u1ec1u l\u00e0 h\u00ecnh th\u1ee9c trao \u0111\u1ed5i h\u00e0ng h\u00f3a. Tuy nhi\u00ean ch\u00fang c\u0169ng c\u00f3 nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c nhau, v\u00ec v\u1eady b\u1ea1n c\u1ea7n nh\u1eadn \u0111\u1ecbnh r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh nh\u1eb1m \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c l\u1ef1c ch\u1ecdn h\u00ecnh th\u1ee9c kinh doanh.<\/p>\n

        Ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n: Nguy\u1ec5n Qu\u1ed1c Tr\u1ecdng – TM\u0110T14B<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

        Th\u01b0\u01a1ng m\u1ea1i n\u00f3i chung l\u00e0 tr\u1ee5 c\u1ed9t c\u1ea7n thi\u1ebft c\u1ee7a n\u1ec1n kinh t\u1ebf c\u1ee7a b\u1ea5t c\u1ee9 qu\u1ed1c gia n\u00e0o. Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng th\u1eafc m\u1eafc gi\u1eefa th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 …<\/p>\n","protected":false},"author":3,"featured_media":5872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,97],"tags":[],"_links":{"self":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/5871"}],"collection":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/comments?post=5871"}],"version-history":[{"count":1,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/5871\/revisions"}],"predecessor-version":[{"id":5880,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/5871\/revisions\/5880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/media\/5872"}],"wp:attachment":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/media?parent=5871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/categories?post=5871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/tags?post=5871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}