{"id":5958,"date":"2023-02-10T11:37:36","date_gmt":"2023-02-10T04:37:36","guid":{"rendered":"https:\/\/emmiekio.com\/?p=5958"},"modified":"2023-03-26T15:22:35","modified_gmt":"2023-03-26T08:22:35","slug":"han-che-cua-nganh-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/emmiekio.com\/han-che-cua-nganh-thuong-mai-dien-tu\/","title":{"rendered":"Nh\u1eefng m\u1eb7t h\u1ea1n ch\u1ebf c\u1ee7a ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed"},"content":{"rendered":"

Ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2023<\/a> hi\u1ec7n nay l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u1ea5t Vi\u1ec7t Nam. Nh\u1ea5t l\u00e0 trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, n\u01a1i m\u00e0 m\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111ang \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng v\u00e0 c\u00f4ng ngh\u1ec7 h\u00f3a. C\u00f3 th\u1ec3 th\u1ea5y \u0111i\u1ec1u n\u00e0y r\u00f5 nh\u1ea5t qua v\u00f4 v\u00e0n website b\u00e1n h\u00e0ng online nh\u01b0 Tiki, Shopee, Fahasa, Sendo, Lazada, \u2026 qua nh\u1eefng \u0111i\u1ec1u tr\u00ean, ta l\u1ea1i c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Tuy v\u1eady, c\u00f3 m\u1ed9t s\u1ed1 m\u1eb7t h\u1ea1n ch\u1ebf c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u ngay sau \u0111\u00e2y.<\/p>\n

\"Kh\u00e1m
Kh\u00e1m ph\u00e1 nh\u1eefng m\u1eb7t h\u1ea1n ch\u1ebf c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (ngu\u1ed3n \u1ea3nh: google)<\/em><\/figcaption><\/figure>\n

T\u00ednh c\u1ea1nh tranh m\u1eb7t h\u1ea1n ch\u1ebf c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

\u00a0<\/em>Vi\u1ec7c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u00e1t tri\u1ec3n c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ng\u00e0nh n\u00e0y \u0111ang d\u1ea7n tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m c\u1ee7a s\u1ef1 ch\u00fa \u00fd c\u0169ng nh\u01b0 \u0111\u1ea7u t\u01b0 c\u1ee7a r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p c\u1ea3 trong l\u1eabn ngo\u00e0i n\u01b0\u1edbc. Ch\u00ednh v\u00ec v\u1eady, n\u1ebfu mu\u1ed1n c\u00f3 m\u1ed9t ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u00ec doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c \u0111i\u1ec3m nh\u1ea5n ri\u00eang v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 d\u1ecbch v\u1ee5. \u0110\u1eb7c bi\u1ec7t l\u00e0 ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o nh\u1eb1m t\u1ea1o \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

V\u1eadn chuy\u1ec3n h\u00e0ng h\u00f3a<\/h2>\n

Th\u1eddi gian c\u0169ng nh\u01b0 ph\u00ed v\u1eadn chuy\u1ec3n c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ea3i \u0111\u1ec1 c\u1eadp c\u0169ng nh\u01b0 kh\u1eafc ph\u1ee5c \u1edf ng\u00e0nh n\u00e0y. Khi m\u00e0 \u0111i mua h\u00e0ng tr\u1ef1c ti\u1ebfp th\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua, thanh to\u00e1n v\u00e0 x\u00e1ch tay v\u1ec1 nh\u00e0 lu\u00f4n. C\u00f2n v\u1edbi mua h\u00e0ng online, th\u1eddi gian \u0111\u1ec3 s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng l\u00e0 2-3 ng\u00e0y, th\u1eadm ch\u00ed c\u00f3 khi c\u00f2n l\u00ean t\u1edbi c\u1ea3 1 tu\u1ea7n t\u00f9y v\u00e0o v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 nh\u00e0 ph\u00e2n ph\u1ed1i. \u0110\u1ec3 kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 n\u00e0y, doanh nghi\u1ec7p n\u00ean t\u00edch h\u1ee3p nhi\u1ec1u \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00e2n b\u1eb1ng v\u1edbi nhu c\u1ea7u v\u00e0 th\u1eddi gian giao h\u00e0ng. \u0110\u1ed3ng th\u1eddi, x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00e0 minh b\u1ea1ch th\u1eddi gian s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n

\"C\u1ea7n
C\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u00f5 th\u1eddi gian s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay c\u1ee7a kh\u00e1ch h\u00e0ng (ngu\u1ed3n \u1ea3nh: google)<\/em><\/figcaption><\/figure>\n

L\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/h2>\n

L\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 nan gi\u1ea3i c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Kh\u00e1ch h\u00e0ng lu\u00f4n lu\u00f4n lo l\u1eafng r\u1eb1ng li\u1ec7u m\u00ecnh c\u00f3 mua ph\u1ea3i h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i hay h\u00e0ng k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng khi mua h\u00e0ng online. Ch\u01b0a k\u1ec3, vi\u1ec7c mua h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u00f2n khi\u1ebfn kh\u00e1ch h\u00e0ng lo l\u1eafng v\u1ec1 vi\u1ec7c r\u00f2 r\u1ec9 th\u00f4ng tin c\u00e1 nh\u00e2n c\u0169ng nh\u01b0 an to\u00e0n b\u1ea3o m\u1eadt. Vi\u1ec7c mua h\u00e0ng online c\u0169ng nh\u01b0 m\u1ed9t con dao hai l\u01b0\u1ee1i, tuy r\u1ea5t th\u00fa v\u1ecb v\u00e0 \u0111\u1ed9c \u0111\u00e1o song c\u0169ng mang l\u1ea1i \u0111\u00f4i ch\u00fat c\u1ea3m gi\u00e1c b\u1ea5t an, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 mua s\u1eafm khi website ho\u1eb7c app b\u1ecb tr\u1ee5c tr\u1eb7c<\/h2>\n

M\u1ed9t trong nh\u1eefng th\u1ebf m\u1ea1nh l\u1edbn nh\u1ea5t c\u1ee7a kinh doanh online \u0111\u00f3 ch\u00ednh l\u00e0 s\u1ef1 thu\u1eadn ti\u1ec7n khi ch\u1ec9 c\u1ea7n m\u1ed9t v\u00e0i thao t\u00e1c, kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng mua \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m mong mu\u1ed1n. Tuy v\u1eady, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed khi m\u00e0 ch\u1ec9 c\u1ea7n app g\u1eb7p v\u1ea5n \u0111\u1ec1 ho\u1eb7c l\u1ed7i k\u1ef9 thu\u1eadt \u0111\u1ed9t ng\u1ed9t c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm, \u0111\u1ed3ng th\u1eddi tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh thu c\u1ee7a c\u00f4ng ty m\u1eb9. Th\u1eadm ch\u00ed, app hay website thi\u1ebfu chuy\u00ean nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi h\u00ecnh \u1ea3nh, doanh ti\u1ebfng c\u0169ng nh\u01b0 l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\"C\u1ea7n
C\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ed9i ng\u0169 k\u1ef9 thu\u1eadt m\u1ea1nh cho marketing online (ngu\u1ed3n \u1ea3nh: google)<\/em><\/figcaption><\/figure>\n

S\u1ef1 thi\u1ebfu ki\u00ean nh\u1eabn c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n

Khi mua h\u00e0ng tr\u1ef1c ti\u1ebfp ho\u1eb7c nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m b\u00e1n l\u1ebb, m\u1ecdi th\u1eafc m\u1eafc hay v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p ngay t\u1ee9c th\u00ec. Tuy v\u1eady, h\u00ecnh th\u1ee9c Marketing Online l\u1ea1i khi\u1ebfn kh\u00e1ch h\u00e0ng ch\u1edd \u0111\u1ee3i. G\u1ea7n nh\u01b0 kh\u00f4ng ai mu\u1ed1n ch\u1edd \u0111\u1ee3i qu\u00e1 l\u00e2u, \u0111i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 m\u1ed9t \u0111\u1ed9i ng\u0169 ri\u00eang l\u00e0m vi\u1ec7c, s\u1eb5n s\u00e0ng online 24\/7 \u0111\u1ec3 c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n

\u0110\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a nh\u1eefng k\u00eanh b\u00e1n l\u1ebb<\/h2>\n

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u01b0\u1ee3c r\u1eb1ng Marketing Online \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. Tuy v\u1eady, b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng v\u1eabn \u0111ang chi\u1ebfm r\u1ea5t nhi\u1ec1u tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay. L\u01b0\u1ee3ng doanh thu c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb v\u1eabn h\u01a1n doanh thu c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00fd do m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111ang \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p O2O (Online to Offline v\u00e0 Offline to Online). V\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 xem th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m qua facebook, google sau \u0111\u00f3 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 mua h\u00e0ng ho\u1eb7c ng\u01b0\u1ee3c l\u1ea1i l\u00e0 \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 tr\u1ef1c ti\u1ebfp xem ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m sau \u0111\u00f3 v\u1ec1 \u0111\u1eb7t h\u00e0ng online.<\/p>\n

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u0169ng nh\u01b0 ti\u1ec1m n\u0103ng c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a>. Song song v\u1edbi \u0111\u00f3 c\u0169ng l\u00e0 m\u1ed9t s\u1ed1 nh\u1eefng \u0111i\u1ec3m y\u1ebfu n\u00ean \u0111\u01b0\u1ee3c h\u1ea1n ch\u1ebf ho\u1eb7c kh\u1eafc ph\u1ee5c c\u1ee7a ng\u00e0nh n\u00e0y \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n

Ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n: \u0110\u1ed7 Th\u1ecb Ho\u00e0ng V\u00e2n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed 2023 hi\u1ec7n nay l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u1ea5t Vi\u1ec7t Nam. Nh\u1ea5t l\u00e0 trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, n\u01a1i m\u00e0 …<\/p>\n","protected":false},"author":3,"featured_media":5960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,97],"tags":[],"_links":{"self":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/5958"}],"collection":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/comments?post=5958"}],"version-history":[{"count":3,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/5958\/revisions"}],"predecessor-version":[{"id":6288,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/5958\/revisions\/6288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/media\/5960"}],"wp:attachment":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/media?parent=5958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/categories?post=5958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/tags?post=5958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}