{"id":6139,"date":"2023-02-28T21:33:56","date_gmt":"2023-02-28T14:33:56","guid":{"rendered":"https:\/\/emmiekio.com\/?p=6139"},"modified":"2023-04-14T20:53:21","modified_gmt":"2023-04-14T13:53:21","slug":"sach-thuong-mai-dien-tu","status":"publish","type":"post","link":"https:\/\/emmiekio.com\/sach-thuong-mai-dien-tu\/","title":{"rendered":"M\u1ed9t s\u1ed1 \u0111\u1ea7u s\u00e1ch hay v\u1ec1 Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 b\u1ea1n n\u00ean \u0111\u1ecdc"},"content":{"rendered":"

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/a> l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 quan t\u00e2m t\u1edbi t\u1eeb gi\u1edbi tr\u1ebb hi\u1ec7n nay. M\u00ecnh c\u00f3 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd v\u1ec1 nh\u1eefng \u0111\u1ea7u s\u00e1ch hay \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ecdc n\u1ebfu b\u1ea1n \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh h\u1ecdc ho\u1eb7c t\u00ecm hi\u1ec3u v\u1ec1 ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u ngay sau \u0111\u00e2y nh\u00e9.<\/p>\n

1. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ng\u00e0y c\u00e0ng chi\u1ebfm \u01b0u th\u1ebf ng\u00e0y nay v\u1edbi nh\u1eefng t\u00ednh n\u0103ng v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m \u01b0u vi\u1ec7t c\u1ee7a n\u00f3. Th\u00f4ng qua internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c giao d\u1ecbch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng tin \u0111\u00e3 v\u00e0 \u0111ang \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh m\u1ed9t c\u00e1ch ng\u00e0y c\u00e0ng thu\u1eadn ti\u1ec7n v\u00e0 nhanh ch\u00f3ng m\u00e0 kh\u00f4ng g\u1eb7p qu\u00e1 nhi\u1ec1u h\u1ea1n ch\u1ebf nh\u01b0 kh\u00f4ng gian, th\u1eddi gian, \u0111\u1ecba \u0111i\u1ec3m hay c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 thanh to\u00e1n,\u2026 Ch\u00ednh \u0111i\u1ec1u n\u00e0y \u0111\u00e3 khi\u1ebfn th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang ng\u00e0y m\u1ed9t ph\u00e1t tri\u1ec3n v\u00e0 t\u1ed1i \u01b0u h\u01a1n. Cu\u1ed1n s\u00e1ch Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u00e3 \u0111\u01b0\u1ee3c ra \u0111\u1eddi v\u1edbi m\u1ee5c \u0111\u00edch nghi\u00ean c\u1ee9u c\u0169ng nh\u01b0 h\u1ecdc t\u1eadp, gi\u1ea3ng d\u1ea1y cho gi\u1ea3ng vi\u00ean l\u1eabn sinh vi\u00ean. V\u1edbi s\u1ef1 tham kh\u1ea3o t\u1eeb nhi\u1ec1u t\u00e0i li\u1ec7u trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, cu\u1ed1n s\u00e1ch n\u00e0y h\u1ee9a h\u1eb9n s\u1ebd mang \u0111\u1ebfn cho \u0111\u1ed9c gi\u1ea3 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng qu\u00e1t nh\u1ea5t t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n

\"S\u00e1ch
(S\u00e1ch Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay – Ngu\u1ed3n: Internet)<\/em><\/figcaption><\/figure>\n

2. L\u1eadp tr\u00ecnh h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/h2>\n

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u1ec1 b\u1ea3n ch\u1ea5t l\u1ea1i kh\u00f4ng kh\u00e1c qu\u00e1 nhi\u1ec1u so v\u1edbi th\u01b0\u01a1ng m\u1ea1i g\u1ed1c, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng giao d\u1ecbch tr\u1ef1c tuy\u1ebfn \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ea9y qua c\u00e1c ph\u1ea7n m\u1ec1m, ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed m\u1edbi v\u00e0 h\u1ee3p th\u1eddi h\u01a1n. \u0110i\u1ec1u n\u00e0y g\u00f3p ph\u1ea7n gi\u00fap cho qu\u00e1 tr\u00ecnh giao d\u1ecbch, mua b\u00e1n, kinh doanh \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, nhanh ch\u00f3ng v\u00e0 gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n r\u1ea5t nhi\u1ec1u. V\u1edbi nh\u1eefng ki\u1ebfn th\u1ee9c t\u1eeb cu\u1ed1n s\u00e1ch n\u00e0y, \u0111\u1ed9c gi\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p kh\u1ea3 n\u0103ng t\u1ea1o ra m\u1ed9t trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u00e0nh cho ri\u00eang b\u1ea1n<\/p>\n

\"(S\u00e1ch
(S\u00e1ch l\u1eadp tr\u00ecnh h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Ngu\u1ed3n: Internet)<\/em><\/figcaption><\/figure>\n

3. Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Hi\u1ec7n \u0110\u1ea1i \u2013 Th\u1ef1c H\u00e0nh \u1ee8ng D\u1ee5ng C\u1ee7a C\u00e1c C\u00f4ng Ty Vi\u1ec7t Nam<\/h2>\n

\u0110\u1ec3 c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p, c\u00f4ng ty c\u00f3 th\u1ec3 th\u00edch \u1ee9ng \u0111\u01b0\u1ee3c v\u1edbi s\u1ef1 xoay chuy\u1ec3n c\u1ee7a th\u1eddi \u0111\u1ea1i n\u00e0y, quy\u1ec3n s\u00e1ch n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c sinh ra nh\u1eb1m m\u1ee5c \u0111\u00edch cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 e-business c\u0169ng nh\u01b0 e-marketing kh\u00f4ng ch\u1ec9 cho nh\u1eefng sinh vi\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed e-marketing m\u00e0 c\u00f2n cho c\u1ea3 nh\u1eefng sinh vi\u00ean c\u1ee7a ng\u00e0nh qu\u1ea3n tr\u1ecb kinh doanh<\/strong>. Quy\u1ec3n s\u00e1ch n\u00e0y \u0111i s\u00e2u v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch, gi\u1ea3i th\u00edch t\u1eebng l\u00fd thuy\u1ebft, kh\u00e1i ni\u1ec7m m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t \u0111\u1ebfn t\u1eadn c\u1ed1t l\u00f5i c\u1ee7a v\u1ea5n \u0111\u1ec1, qua \u0111\u00f3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc l\u0129nh h\u1ed9i \u0111\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 e-marketing m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c nh\u1eefng k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh.<\/p>\n

\"(S\u00e1ch
(S\u00e1ch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7n \u0111\u1ea1i – Ngu\u1ed3n: Internet)<\/em><\/figcaption><\/figure>\n

4.Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/h2>\n

Sau s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a bong b\u00f3ng dot.com, h\u00e0ng lo\u1ea1t doanh nghi\u1ec7p \u1ea3o s\u1ee5p \u0111\u1ed5 v\u00e0 khi\u1ebfn th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n bi\u1ebfn \u0111\u1ed9ng m\u1ed9t c\u00e1ch r\u00f5 r\u1ec7t, ng\u01b0\u1eddi ta m\u1edbi th\u1ea5y \u0111\u01b0\u1ee3c ti\u1ec1m n\u0103ng to l\u1edbn c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1ed9t c\u00e1ch nhanh ch\u00f3ng m\u00e0 b\u1ec1n v\u1eefng th\u00ec c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u v\u1ec1 r\u1ea5t nhi\u1ec1u l\u0129nh v\u1ef1c quan tr\u1ecdng c\u00f3 li\u00ean quan kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 l\u0129nh v\u1ef1c qu\u1ea3n l\u00fd th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 v\u1ea5n \u0111\u1ec3 giao d\u1ecbch th\u00f4ng tin, b\u1ea3o m\u1eadt m\u1ed9t c\u00e1ch an to\u00e0n. Cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd cung c\u1ea5p cho \u0111\u1ed9c gi\u1ea3 nh\u1eefng nguy\u00ean l\u00fd c\u01a1 b\u1ea3n c\u0169ng nh\u01b0 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong TM\u0110T, qua \u0111\u00f3 cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c h\u1ecdc cao h\u01a1n.<\/p>\n

\"(S\u00e1ch
(S\u00e1ch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong th\u1eddi \u0111\u1ea1i s\u1ed1 – Ngu\u1ed3n: Internet)<\/em><\/figcaption><\/figure>\n

5. GAM7 Book No.7 Trade Marketing \u2013 Ti\u1ebfp Th\u1ecb Th\u01b0\u01a1ng M\u1ea1i<\/h2>\n

N\u1ebfu Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t t\u1ea3ng b\u0103ng tr\u00f4i th\u00ec t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u1ea5y khi m\u1edbi ch\u00e2n \u01b0\u1edbt ch\u00e2n r\u00e1o b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng ch\u1ec9 l\u00e0 ph\u1ea7n n\u1ed5i c\u1ee7a m\u1ed9t t\u1ea3ng b\u0103ng ch\u00ecm.\u00a0 \u0110\u1ec3 m\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng \u201cph\u1ea7n n\u1ed5i\u201d \u0111\u00f3 t\u00e1c \u0111\u1ed9ng t\u1edbi h\u00e0nh vi c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 ph\u00e2n ph\u1ed1i cho \u0111\u1ebfn th\u1ef1c kh\u00e1ch mua h\u00e0ng, c\u00e1c Marketer ph\u1ea3i k\u1ebft h\u1ee3p v\u1edbi nhau v\u00e0 t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng chi\u1ebfn l\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cph\u1ea7n ch\u00ecm\u201d. Ch\u1ec9 khi \u201cph\u1ea7n n\u1ed5i\u201d \u0111\u01b0\u1ee3c n\u00e2ng \u0111\u1ee1 b\u1edfi \u201cph\u1ea7n ch\u00ecm\u201d th\u00ec Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edbi c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch tr\u01a1n tru v\u00e0 hi\u1ec7u qu\u1ea3. V\u1eady nh\u1eefng \u201cph\u1ea7n n\u1ed5i\u201d hay \u201cph\u1ea7n ch\u00ecm\u201d \u0111\u00f3 l\u00e0 nh\u01b0 n\u00e0o? \u0110\u00f3ng vai tr\u00f2 ra sao? L\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 ph\u1ed1i h\u1ee3p tr\u01a1n tru c\u1ea3 hai ph\u1ea7n \u0111\u00f3? B\u1ea1n kh\u00f4ng c\u1ea7n qu\u00e1 lo l\u1eafng. Khi m\u00e0 cu\u1ed1n s\u00e1ch n\u00e0y s\u1ebd gi\u1ea3i \u0111\u00e1p t\u1ea5t c\u1ea3 nh\u1eefng kh\u00fac m\u1eafc c\u1ee7a b\u1ea1n v\u1edbi 19 b\u00e0i vi\u1ebft t\u1eeb 14 t\u00e1c gi\u1ea3 kh\u00e1c nhau \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 ch\u1ed1t trong ng\u00e0nh Marketing Online.<\/p>\n

\"(S\u00e1ch
(S\u00e1ch Trade Marketing – Ti\u1ebfp th\u1ecb th\u01b0\u01a1ng m\u1ea1i – Ngu\u1ed3n: Internet)<\/em><\/figcaption><\/figure>\n

Tr\u00ean \u0111\u00e2y l\u00e0 5 cu\u1ed1n s\u00e1ch m\u00e0 c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o n\u1ebfu mu\u1ed1n b\u01b0\u1edbc ch\u00e2n v\u00e0o ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Hy v\u1ecdng n\u00f3 s\u1ebd c\u00f3 th\u1ec3 gi\u00fap \u00edch cho c\u00e1c b\u1ea1n trong t\u01b0\u01a1ng lai g\u1ea7n.<\/p>\n

Ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n : \u0110\u1ed7 Th\u1ecb Ho\u00e0ng V\u00e2n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh \u0111ang nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ef1 quan t\u00e2m t\u1edbi t\u1eeb gi\u1edbi tr\u1ebb hi\u1ec7n nay. M\u00ecnh c\u00f3 m\u1ed9t s\u1ed1 g\u1ee3i \u00fd v\u1ec1 …<\/p>\n","protected":false},"author":3,"featured_media":6140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,1,97],"tags":[],"_links":{"self":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/6139"}],"collection":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/comments?post=6139"}],"version-history":[{"count":2,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/6139\/revisions"}],"predecessor-version":[{"id":6163,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/6139\/revisions\/6163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/media\/6140"}],"wp:attachment":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/media?parent=6139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/categories?post=6139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/tags?post=6139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}