{"id":7850,"date":"2023-06-05T08:11:06","date_gmt":"2023-06-05T01:11:06","guid":{"rendered":"https:\/\/emmiekio.com\/?p=7850"},"modified":"2023-06-04T01:27:18","modified_gmt":"2023-06-03T18:27:18","slug":"nghe-nghiep-marketing","status":"publish","type":"post","link":"https:\/\/emmiekio.com\/nghe-nghiep-marketing\/","title":{"rendered":"7 d\u1ea5u hi\u1ec7u cho th\u1ea5y b\u1ea1n si\u00eau h\u1ee3p v\u1edbi ngh\u1ec1 nghi\u1ec7p marketing"},"content":{"rendered":"

Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, khi l\u1ef1a ch\u1ecdn ng\u00e0nh h\u1ecdc, c\u00e1c em h\u1ecdc sinh d\u00e0nh s\u1ef1 quan t\u00e2m r\u1ea5t l\u1edbn \u0111\u1ebfn marketing, b\u1edfi c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p r\u1ed9ng m\u1edf. V\u1eady l\u00e0m sao \u0111\u1ec3 bi\u1ebft m\u00ecnh c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ngh\u1ec1 nghi\u1ec7p marketing kh\u00f4ng? H\u00e3y ki\u1ec3m tra v\u1edbi 7 d\u1ea5u hi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n

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1. Ni\u1ec1m \u0111am m\u00ea, y\u00eau th\u00edch v\u1edbi ngh\u1ec1 nghi\u1ec7p marketing<\/strong><\/span><\/h2>\n

\u1ede th\u1eddi \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u khi quy\u1ebft \u0111\u1ecbnh d\u1ea5n th\u00e2n theo \u0111u\u1ed5i ng\u00e0nh ngh\u1ec1 n\u00e0o \u0111\u00f3, tr\u01b0\u1edbc nh\u1eefng s\u1ef1 l\u1ef1a ch\u1ecdn, ch\u00fang ta th\u01b0\u1eddng hay h\u1ecfi r\u1eb1ng “Li\u1ec7u ngh\u1ec1 nghi\u1ec7p \u0111\u00f3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh kh\u00f4ng? Li\u1ec7u m\u00ecnh c\u00f3 \u0111\u1ee7 ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng, nhi\u1ec7t huy\u1ebft \u0111\u1ec3 t\u1ecfa s\u00e1ng trong l\u0129nh v\u1ef1c n\u00e0y kh\u00f4ng?”. V\u00e0 c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00f3 tr\u01b0\u1edbc ti\u00ean l\u00e0 nh\u1ea5n m\u1ea1nh ni\u1ec1m \u0111am m\u00ea c\u1ee7a b\u1ea1n.<\/p>\n

\u0110am m\u00ea th\u01b0\u1eddng l\u00e0 ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng v\u00f4 h\u1ea1n \u0111\u1ec3 ch\u00fang ta v\u01b0\u01a1n l\u00ean v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng. \u0110\u1ed1i v\u1edbi ngh\u1ec1 nghi\u1ec7p marketing, \u0111am m\u00ea c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 h\u1ee9ng th\u00fa ng\u1eafn h\u1ea1n, m\u00e0 c\u00f2n l\u00e0 s\u1ef1 s\u00e2u s\u1eafc, b\u1ec1n b\u1ec9 v\u00e0 kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm nh\u1eefng ki\u1ebfn th\u1ee9c m\u1edbi trong l\u0129nh v\u1ef1c marketing. N\u1ebfu b\u1ea1n mu\u1ed1n theo \u0111u\u1ed5i ng\u00e0nh n\u00e0y, vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111am m\u00ea l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 b\u1ecf qua.<\/p>\n

\u0110\u00e3 bao gi\u1edd b\u1ea1n c\u1ea3m th\u1ea5y kh\u00f4ng th\u1ec3 k\u00ecm n\u00e9n \u0111\u01b0\u1ee3c s\u1ef1 t\u00f2 m\u00f2 tr\u01b0\u1edbc nh\u1eefng h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o b\u1eaft m\u1eaft? \u0110\u00e3 khi n\u00e0o b\u1ea1n t\u1ef1 h\u1ecfi: \u201cT\u1ea1i sao nh\u1eefng l\u1eddi ch\u00e0o m\u1eddi h\u1ea5p d\u1eabn c\u00f3 th\u1ec3 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng \u1ea5n t\u01b0\u1ee3ng, mua h\u00e0ng?”. R\u1ed3i \u0111\u00e3 bao gi\u1edd b\u1ea1n th\u00edch th\u00fa v\u1edbi m\u1ed9t TVC \u0111\u1eb9p m\u1eaft, \u0111\u1ea7y c\u1ea3m x\u00fac? C\u00f3 h\u1ee9ng th\u00fa kh\u00e1m ph\u00e1 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o v\u00e0 c\u00e1ch th\u1ee9c m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng? N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y k\u00edch th\u00edch v\u00e0 t\u00f2 m\u00f2 v\u1edbi nh\u1eefng \u0111i\u1ec1u n\u00e0y, \u0111\u00f3 l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u cho th\u1ea5y b\u1ea1n c\u00f3 \u0111am m\u00ea v\u1edbi marketing.<\/p>\n

B\u1ea1n c\u00f3 mu\u1ed1n hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1ch m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngh\u0129, c\u1ea3m nh\u1eadn v\u00e0 h\u00e0nh \u0111\u1ed9ng? B\u1ea1n quan t\u00e2m \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u1ecd, nh\u01b0 th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng? B\u1ea1n t\u1ef1 m\u00ecnh t\u00ecm hi\u1ec3u v\u00e0 chia s\u1ebb ki\u1ebfn th\u1ee9c th\u00fa v\u1ecb v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u1ea1n c\u00f9ng s\u1edf th\u00edch. B\u1ea1n l\u1eafng nghe nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng. B\u1ea1n mong mu\u1ed1n x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, c\u00f3 n\u00e9t ri\u00eang, \u0111\u1ed9t ph\u00e1 v\u00e0 g\u1ee3i c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi kh\u00e1c?… C\u1ee9 nh\u01b0 th\u1ebf l\u00e0 b\u1ea1n \u0111ang kh\u00e1m ph\u00e1 th\u00eam nh\u1eefng \u201cb\u00ed \u1ea9n\u201d trong marketing.<\/p>\n

Ngh\u1ec1 nghi\u1ec7p marketing hay b\u1ea5t c\u1ee9 ng\u00e0nh ngh\u1ec1 n\u00e0o n\u1ebfu mu\u1ed1n theo \u0111u\u1ed5i tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i xem m\u00ecnh c\u00f3 \u0111am m\u00ea hay kh\u00f4ng nh\u00e9.<\/p>\n

2. Kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o – g\u1eafn li\u1ec1n v\u1edbi ngh\u1ec1 nghi\u1ec7p marketing<\/strong><\/span><\/h2>\n

Trong l\u0129nh v\u1ef1c marketing, kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, mang l\u1ea1i nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00f4ng ng\u1eebng \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 \u0111i\u1ec1u n\u00e0y qua c\u00e2u chuy\u1ec7n sau. M\u1ed9t c\u1eadu b\u00e9 t\u00ean l\u00e0 B\u00ecnh, c\u1eadu lu\u00f4n \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi xung quanh bi\u1ebft \u0111\u1ebfn v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u1eb7c bi\u1ec7t. Khi c\u00f2n nh\u1ecf, c\u1eadu th\u01b0\u1eddng t\u1ef1 t\u1ea1o ra nh\u1eefng tr\u00f2 ch\u01a1i m\u1edbi cho b\u1ea1n b\u00e8 b\u1eb1ng c\u00e1ch s\u00e1ng t\u1ea1o c\u00e1c quy t\u1eafc v\u00e0 c\u1ed1t truy\u1ec7n h\u1ea5p d\u1eabn. C\u1eadu c\u0169ng hay s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh v\u00e0 t\u1eeb ng\u1eef \u0111\u1ec3 th\u1ec3 hi\u1ec7n \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh. L\u1edbn l\u00ean, c\u1eadu b\u1eaft \u0111\u1ea7u h\u1ecdc v\u1ec1 marketing. B\u00ecnh nhanh ch\u00f3ng nh\u1eadn ra r\u1eb1ng kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf l\u1edbn trong l\u0129nh v\u1ef1c n\u00e0y. Thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, B\u00ecnh lu\u00f4n t\u00ecm c\u00e1ch t\u1ea1o n\u00ean nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi m\u1ebb v\u00e0 g\u00e2y ch\u00fa \u00fd. Khi l\u00e0m vi\u1ec7c cho m\u1ed9t c\u00f4ng ty th\u1eddi trang, \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, B\u00ecnh \u0111\u00e3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o. Thay v\u00ec s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh th\u01b0\u1eddng th\u1ea5y, anh \u1ea5y \u0111\u00e3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng \u0111\u1ec3 cho ph\u00e9p kh\u00e1ch h\u00e0ng “th\u1eed” trang ph\u1ee5c ngay tr\u00ean m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 \u0111ang s\u1ed1ng trong m\u1ed9t th\u1ebf gi\u1edbi th\u1eddi trang phong ph\u00fa, \u0111\u1ea7y c\u1ea3m x\u00fac. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c th\u00fa v\u1ecb v\u00e0 t\u1ea1o s\u1ef1 \u0111\u1ed9c \u0111\u00e1o cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

N\u1ebfu b\u1ea1n c\u0169ng c\u00f3 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o nh\u01b0 th\u1ebf, b\u1ea1n s\u1ebd nh\u00ecn th\u1ea5y ti\u1ec1m n\u0103ng v\u00e0 c\u01a1 h\u1ed9i trong nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n l\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n th\u1ea5y s\u1ef1 s\u00e1ng t\u1ea1o trong m\u00ecnh \u0111ang ph\u00e1t tri\u1ec3n, h\u00e3y tin v\u00e0o kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh khi b\u01b0\u1edbc v\u00e0o th\u1ebf gi\u1edbi marketing.<\/p>\n

Ch\u00fang ta bi\u1ebft r\u1eb1ng, s\u1ea3n ph\u1ea9m ch\u1ec9 c\u00f3 nh\u1eefng t\u00ednh n\u0103ng nh\u1ea5t \u0111\u1ecbnh, nh\u01b0ng c\u00e2u chuy\u1ec7n xung quanh n\u00f3 th\u00ec r\u1ea5t nhi\u1ec1u. Ng\u01b0\u1eddi theo \u0111u\u1ed5i ngh\u1ec1 nghi\u1ec7p marketing lu\u00f4n ph\u1ea3i t\u00ecm c\u00e1ch g\u1ee3i \u00fd v\u00e0 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng, t\u00ecm c\u00e1ch k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn nh\u1ea5t.<\/p>\n

Ch\u1eb3ng h\u1ea1n, Nike – m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u<\/a> th\u1ec3 thao h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi. Nike lu\u00f4n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi vi\u1ec7c s\u00e1ng t\u1ea1o nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u1ed9t ph\u00e1, g\u00e2y c\u1ea3m h\u1ee9ng v\u00e0 thu h\u00fat h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi. M\u1ed9t trong nh\u1eefng kh\u1ea9u hi\u1ec7u \u0111\u00e1ng nh\u1edb nh\u1ea5t c\u1ee7a Nike l\u00e0 “Just Do It”. \u0110\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 nh\u1eefng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao hay nh\u1eefng c\u00e2u slogan m\u1ea1nh m\u1ebd, m\u00e0 l\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u1ea1o \u0111\u1ed9t ph\u00e1 trong c\u00e1ch ti\u1ebfp c\u1eadn.<\/p>\n

Nike t\u1ea1o ra nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ea3m \u0111\u1ed9ng v\u1ec1 v\u1eadn \u0111\u1ed9ng vi\u00ean – ng\u01b0\u1eddi v\u01b0\u1ee3t qua nh\u1eefng gi\u1edbi h\u1ea1n, kh\u00f3 kh\u0103n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. C\u00e2u chuy\u1ec7n \u0111\u1ea7y c\u1ea3m h\u1ee9ng n\u00e0y \u0111\u00e3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u1eb1ng b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh t\u1ef1u l\u1edbn lao n\u1ebfu h\u1ecd c\u00f3 \u0111\u1ee7 \u0111am m\u00ea v\u00e0 quy\u1ebft t\u00e2m.<\/p>\n

Hay v\u00ed d\u1ee5 v\u1ec1 sing gum Cool Air, khi nh\u1ea5n m\u1ea1nh t\u00e1c d\u1ee5ng \u201cs\u1ea3ng kho\u00e1i tinh th\u1ea7n\u201d \u0111\u1ec3 \u201ct\u1ec9nh t\u00e1o l\u00e1i xe\u201d, kh\u00e1c v\u1edbi nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc \u0111\u00f3 v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 ch\u1ec9 g\u1eafn v\u1edbi sau b\u1eefa \u0103n, khi giao ti\u1ebfp. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 v\u1ec1 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o, \u0111\u1ed9c \u0111\u00e1o m\u00e0 ng\u01b0\u1eddi l\u00e0m marketing c\u00f3 th\u1ec3 mang l\u1ea1i, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

3. B\u1ea1n c\u00f3 giao ti\u1ebfp t\u1ed1t v\u1edbi ng\u01b0\u1eddi xung quanh?<\/strong><\/span><\/h2>\n

Trong l\u0129nh v\u1ef1c marketing, theo c\u00e1c chuy\u00ean gia, b\u1ea1n c\u1ea7n ph\u1ed1i h\u1ee3p m\u1ed9t c\u00e1ch nh\u1ecbp nh\u00e0ng v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan, t\u1eeb \u0111\u1ed3ng nghi\u1ec7p, \u0111\u1ed1i t\u00e1c, \u0111\u1ebfn kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3 nh\u1eefng b\u1ed9 ph\u1eadn n\u1ed9i b\u1ed9 kh\u00e1c trong t\u1ed5 ch\u1ee9c.<\/p>\n

\u0110\u00f3 s\u1ebd kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5, m\u00e0 c\u00f2n li\u00ean quan m\u1eadt thi\u1ebft \u0111\u1ebfn kh\u1ea3 n\u0103ng giao ti\u1ebfp v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch nh\u1ecbp nh\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3. \u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u th\u1ee9 3 m\u00e0 b\u1ea1n c\u1ea7n xem x\u00e9t \u0111\u1ec3 bi\u1ebft li\u1ec7u m\u00ecnh c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ngh\u1ec1 nghi\u1ec7p marketing hay kh\u00f4ng.<\/p>\n

M\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing th\u00e0nh c\u00f4ng l\u00e0 ng\u01b0\u1eddi bi\u1ebft l\u1eafng nghe, hi\u1ec3u v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 s\u00e1ng t\u1ea1o. Ch\u1eb3ng h\u1ea1n, trong m\u1ed9t d\u1ef1 \u00e1n qu\u1ea3ng c\u00e1o m\u1edbi, b\u1ea1n c\u1ea7n l\u00e0m vi\u1ec7c c\u00f9ng c\u00e1c nh\u00f3m kh\u00e1c trong c\u00f4ng ty, bao g\u1ed3m \u0111\u1ed9i k\u1ef9 thu\u1eadt, \u0111\u1ed9i thi\u1ebft k\u1ebf v\u00e0 \u0111\u1ed9i n\u1ed9i dung. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng ng\u00f4n t\u1eeb v\u00e0 c\u00e1ch di\u1ec5n \u0111\u1ea1t ph\u00f9 h\u1ee3p, b\u1ea1n \u0111\u00e3 t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c h\u00f2a \u0111\u1ed3ng, t\u00ecm c\u00e1ch k\u1ebft h\u1ee3p nh\u1eefng \u00fd t\u01b0\u1edfng kh\u00e1c nhau th\u00e0nh m\u1ed9t ch\u1ec9nh th\u1ec3, t\u1ea1o ra m\u1ed9t tinh th\u1ea7n h\u1ee3p t\u00e1c v\u00e0 c\u00f9ng nhau x\u00e2y d\u1ef1ng m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o; k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi trong m\u1ed9t m\u1ee5c ti\u00eau chung.<\/p>\n

4. Kh\u1ea3 n\u0103ng nhanh nh\u1ea1y – ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng trong ngh\u1ec1 nghi\u1ec7p marketing<\/strong><\/span><\/h2>\n

Kh\u00f4ng nh\u00e0m ch\u00e1n, th\u00edch \u1ee9ng v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed5i li\u00ean t\u1ee5c l\u00e0 d\u1ea5u hi\u1ec7u quan tr\u1ecdng cho th\u1ea5y m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ngh\u1ec1 nghi\u1ec7p marketing.<\/p>\n

Ng\u00e0nh marketing \u0111\u01b0\u1ee3c \u0111\u1eb7c tr\u01b0ng b\u1edfi s\u1ef1 \u0111a d\u1ea1ng v\u00e0 s\u1ef1 bi\u1ebfn \u0111\u1ed5i kh\u00f4ng ng\u1eebng. C\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7, t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng… v\u00e0 c\u1ea3 c\u00e1ch ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o \u0111\u1ec1u thay \u0111\u1ed5i theo th\u1eddi gian. V\u00ec v\u1eady, \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh, m\u1ed9t ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng nh\u00ecn nh\u1eadn v\u00e0 th\u00edch \u1ee9ng v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed5i n\u00e0y.<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a n\u00f3 trong ti\u1ebfp th\u1ecb hi\u1ec7n nay. Tr\u01b0\u1edbc \u0111\u00e2y, ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng th\u00f4ng qua truy\u1ec1n h\u00ecnh v\u00e0 b\u00e1o ch\u00ed l\u00e0 ch\u1ee7 y\u1ebfu. Tuy nhi\u00ean, v\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 chuy\u1ec3n sang s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng n\u00e0y \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t thay \u0111\u1ed5i l\u1edbn trong c\u00e1ch ti\u1ebfp c\u1eadn marketing. Ng\u01b0\u1eddi l\u00e0m ti\u1ebfp th\u1ecb nh\u1eadn ra xu h\u01b0\u1edbng \u00a0v\u00e0 nhanh ch\u00f3ng th\u00edch \u1ee9ng b\u1eb1ng c\u00e1ch t\u1ea1o ra n\u1ed9i dung ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Hay v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, t\u1ef1 \u0111\u1ed9ng h\u00f3a… \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y – nh\u1eefng th\u1ee9 m\u00e0 thay \u0111\u1ed5i li\u00ean t\u1ee5c kh\u00f4ng ng\u1eebng, ng\u01b0\u1eddi l\u00e0m marketing c\u1ea7n th\u00edch \u1ee9ng nhanh ch\u00f3ng, h\u1ecdc h\u1ecfi v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 m\u1edbi nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n

5. B\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1? <\/strong><\/span><\/h2>\n

K\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u hi\u1ec7n nay l\u00e0 k\u1ef9 n\u0103ng thi\u1ebft y\u1ebfu c\u1ee7a m\u1ed9t ng\u01b0\u1eddi theo \u0111u\u1ed5i ngh\u1ec1 nghi\u1ec7p marketing. \u0110\u00e3 c\u00f3 kh\u1ea3o s\u00e1t cho th\u1ea5y h\u01a1n 60% gi\u00e1m \u0111\u1ed1c marketing nh\u1ea5t tr\u00ed r\u1eb1ng ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng trong c\u00e1c chi\u1ebfn d\u1ecbch marketing hi\u1ec7n nay.<\/p>\n

\"(Ngh\u1ec1
(Ngh\u1ec1 nghi\u1ec7p marketing lu\u00f4n d\u1eabn \u0111\u1ea7u trong nh\u1eefng ng\u00e0nh c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng)<\/em><\/figcaption><\/figure>\n

M\u1ed9t marketer gi\u1ecfi c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. \u0110\u00f3 l\u00e0 vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin, ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, \u0111\u1ecdc c\u00e1c ch\u1ec9 s\u1ed1 tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 l\u01b0\u1ee3t click, impression, view c\u1ee7a ng\u01b0\u1eddi d\u00f9ng…. \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u01b0\u01a1ng \u1ee9ng.<\/p>\n

V\u1edbi c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi s\u1ef1 nghi\u00ean c\u1ee9u c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, \u0111\u1ecdc c\u00e1c b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng, \u0111o l\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng marketing… c\u1ee7a doanh nghi\u1ec7p n\u00ean n\u1ebfu b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1, t\u01b0 duy logic th\u00ec \u0111\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi ngh\u1ec1 nghi\u1ec7p marketing.<\/p>\n

6. B\u1ea1n c\u00f3 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian?<\/strong><\/span><\/h2>\n

Trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng nhanh nh\u1ea1y nh\u01b0 marketing, kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd th\u1eddi gian l\u00e0 r\u1ea5t quan tr\u1ecdng. Marketer c\u1ea7n ph\u1ea3i bi\u1ebft \u01b0u ti\u00ean c\u00f4ng vi\u1ec7c, x\u1eed l\u00fd c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch khoa h\u1ecdc, \u0111\u1ed3ng th\u1eddi v\u00e0 ho\u00e0n th\u00e0nh n\u00f3 theo ti\u1ebfn \u0111\u1ed9. V\u00ed d\u1ee5, m\u1ed9t nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u d\u1ef1 \u00e1n, chi\u1ebfn d\u1ecbch kh\u00e1c nhau c\u00f9ng m\u1ed9t l\u00fac. H\u1ecd c\u1ea7n bi\u1ebft ph\u00e2n chia th\u1eddi gian v\u00e0 t\u1eadp trung v\u00e0o c\u00f4ng vi\u1ec7c quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n

\u0110\u1ec3 qu\u1ea3n l\u00fd th\u1eddi gian hi\u1ec7u qu\u1ea3, c\u00e1c marketer c\u00f3 th\u1ec3 trau d\u1ed3i th\u00eam c\u00e1c k\u1ef9 n\u0103ng thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau, t\u1eeb nh\u1eefng m\u1ee5c ti\u00eau mang t\u00ednh d\u00e0i h\u1ea1n n\u00e0y s\u1ebd c\u00f3 h\u01b0\u1edbng tri\u1ec3n khai trong ng\u1eafn h\u1ea1n theo th\u00e1ng, theo ng\u00e0y c\u1ee5 th\u1ec3, chia nh\u1ecf m\u1ee5c ti\u00eau theo th\u1eddi gian g\u1eafn v\u1edbi m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng,…. t\u1eeb \u0111\u00f3 t\u1eadp trung v\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c.<\/p>\n

7. B\u1ea1n c\u00f3 s\u1ef1 ki\u00ean nh\u1eabn v\u00e0 ki\u00ean tr\u00ec?<\/strong><\/span><\/h2>\n

Th\u1ef1c t\u1ebf, \u0111\u00f4i khi c\u00e1c chi\u1ebfn d\u1ecbch marketing kh\u00f4ng \u0111\u1ea1t k\u1ebft qu\u1ea3 ngay l\u1eadp t\u1ee9c v\u00e0 \u0111\u00f2i h\u1ecfi th\u1eddi gian v\u00e0 s\u1ef1 c\u1ed1 g\u1eafng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. M\u1ed9t marketer th\u00e0nh c\u00f4ng s\u1ebd kh\u00f4ng b\u1ecf cu\u1ed9c d\u1ec5 d\u00e0ng, m\u00e0 ki\u00ean nh\u1eabn t\u00ecm hi\u1ec3u v\u00e0 th\u1eed nghi\u1ec7m \u0111\u1ec3 t\u00ecm ra ph\u01b0\u01a1ng ph\u00e1p t\u1ed1t nh\u1ea5t.<\/p>\n

Starbucks l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 s\u1ef1 ki\u00ean nh\u1eabn, ki\u00ean tr\u00ec khi l\u00e0m marketing. Khi Howard Schultz mua l\u1ea1i Starbucks n\u0103m 1987, \u00f4ng \u0111\u00e3 \u0111\u1eb7t m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng c\u00e0 ph\u00ea to\u00e0n c\u1ea7u. Tuy nhi\u00ean, h\u00e0nh tr\u00ecnh kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng.<\/p>\n

Ban \u0111\u1ea7u, Starbucks ch\u1ec9 l\u00e0 m\u1ed9t qu\u00e1n c\u00e0 ph\u00ea nh\u1ecf \u1edf Seattle. Nh\u01b0ng Schultz \u0111\u00e3 kh\u00f4ng ng\u1eebng kh\u00e1m ph\u00e1 v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng. \u00d4ng \u0111\u00e3 \u0111\u1ec1 ra chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng, t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 kh\u00f4ng gian tho\u1ea3i m\u00e1i. Qua n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng, Starbucks \u0111\u00e3 t\u1eebng b\u01b0\u1edbc m\u1edf r\u1ed9ng \u0111\u1ebfn c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn kh\u1eafp th\u1ebf gi\u1edbi.<\/p>\n

Tr\u00ean h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n, Starbucks \u0111\u00e3 g\u1eb7p kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c. \u0110\u1eb7c bi\u1ec7t l\u00e0 v\u00e0o giai \u0111o\u1ea1n kh\u1ee7ng ho\u1ea3ng kinh t\u1ebf n\u0103m 2008, khi n\u1ec1n kinh t\u1ebf th\u1ebf gi\u1edbi \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 suy tho\u00e1i, Starbucks c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 s\u1ee5p \u0111\u1ed5 v\u00e0 c\u1eaft gi\u1ea3m chi ph\u00ed. Tuy nhi\u00ean, Schultz kh\u00f4ng b\u1ecf cu\u1ed9c. Thay v\u00e0o \u0111\u00f3, \u00f4ng \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t \u0111\u1ec3 ph\u1ee5c h\u1ed3i v\u00e0 ph\u00e1t tri\u1ec3n Starbucks tr\u1edf l\u1ea1i, \u0111\u1eb7c bi\u1ec7t l\u00e0 quan t\u00e2m \u0111\u1ebfn m\u1ea3ng marketing.<\/p>\n

Nh\u1edd s\u1ef1 ki\u00ean nh\u1eabn v\u00e0 ki\u00ean tr\u00ec, \u00f4ng \u0111\u00e3 \u0111\u01b0a Starbucks tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng nh\u00e3n h\u00e0ng c\u00e0 ph\u00ea n\u1ed5i ti\u1ebfng v\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean to\u00e0n c\u1ea7u, v\u1edbi c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh. Nh\u01b0 v\u1eady, marketing hay c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eb1m th\u1ecfa m\u00e3n nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh, kh\u00f4ng th\u1ec3 n\u00f3ng v\u1ed9i.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 7 d\u1ea5u hi\u1ec7u gi\u00fap b\u1ea1n tham kh\u1ea3o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 xem m\u00ecnh c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ngh\u1ec1 nghi\u1ec7p marketing hay kh\u00f4ng? N\u1ebfu ch\u01b0a ch\u1ecdn \u0111\u01b0\u1ee3c ng\u00e0nh h\u1ecdc, ngh\u1ec1 nghi\u1ec7p, b\u1ea1n \u0111\u00e1nh gi\u00e1 c\u00e1c d\u1ea5u hi\u1ec7u tr\u00ean. Ch\u1ec9 c\u1ea7n ph\u00f9 h\u1ee3p n\u1eeda s\u1ed1 d\u1ea5u hi\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn theo ngh\u1ec1 nghi\u1ec7p marketing. C\u00f2n n\u1ebfu \u0111\u00e3 \u201cfall in love\u201d v\u1edbi ngh\u1ec1 r\u1ed3i th\u00ec c\u00e1c d\u1ea5u hi\u1ec7u tr\u00ean nh\u1eafc nh\u1edb b\u1ea1n h\u00e3y lu\u00f4n v\u1eefng tin v\u1edbi s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a m\u00ecnh.<\/p>\n

C\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh, v\u1edbi c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u00f4 c\u00f9ng r\u1ed9ng m\u1edf, ng\u01b0\u1eddi theo \u0111u\u1ed5i marketing c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c ph\u00f9 h\u1ee3p trong c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c, c\u01a1 quan. \u0110\u00e2y lu\u00f4n l\u00e0 ng\u00e0nh d\u1eabn \u0111\u1ea7u trong top nh\u1eefng ng\u00e0nh c\u00f3 nhu c\u1ea7u tuy\u1ec3n d\u1ee5ng cao nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. Theo \u0111\u00e1nh gi\u00e1 t\u1eeb c\u00e1c chuy\u00ean gia th\u00ec m\u1ed7i n\u0103m th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng t\u1ea1i Vi\u1ec7t Nam c\u1ea7n \u0111\u1ebfn h\u01a1n 10000 lao \u0111\u1ed9ng thu\u1ed9c ng\u00e0nh n\u00e0y.<\/p>\n

V\u1eady khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c d\u1ea5u hi\u1ec7u k\u1ec3 tr\u00ean, th\u1ea5y m\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh ngh\u1ec1 \u0111\u1ea7y ti\u1ec1m n\u0103ng, c\u01a1 h\u1ed9i n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm h\u1ecdc m\u1ed9t c\u00e1ch ch\u00ednh quy t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc. Ngo\u00e0i ra, nhi\u1ec1u em h\u1ecdc sinh hi\u1ec7n nay c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn h\u1ecdc t\u1eadp t\u1ea1i c\u00e1c tr\u01b0\u1eddng cao \u0111\u1eb3ng, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn n\u1ed5i b\u1eadt nh\u01b0 Tr\u01b0\u1eddng Cao \u0111\u1eb3ng Th\u01b0\u01a1ng m\u1ea1i v\u00e0 Du l\u1ecbch H\u00e0 N\u1ed9i<\/a> (HCCT), v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1ee7a ng\u00e0nh Kinh doanh th\u01b0\u01a1ng m\u1ea1i<\/a> nh\u1eb1m r\u00fat ng\u1eafn th\u1eddi gian h\u1ecdc m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

\"\"<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n hi\u1ec3u th\u00eam v\u1ec1 ngh\u1ec1 nghi\u1ec7p marketing, t\u1eeb ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft, v\u1edbi c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh, h\u1ecdc g\u00ec, l\u00e0m g\u00ec… hay c\u00f3 c\u00f3 b\u1ea5t c\u1ee9 c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn marketing th\u00ec h\u00e3y li\u00ean h\u1ec7 v\u1edbi HCCT. HCCT s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n

Ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n: Minh Th\u00fay<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, khi l\u1ef1a ch\u1ecdn ng\u00e0nh h\u1ecdc, c\u00e1c em h\u1ecdc sinh d\u00e0nh s\u1ef1 quan t\u00e2m r\u1ea5t l\u1edbn \u0111\u1ebfn marketing, b\u1edfi c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p r\u1ed9ng m\u1edf. V\u1eady l\u00e0m …<\/p>\n","protected":false},"author":5,"featured_media":7851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[76,65],"tags":[],"_links":{"self":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/7850"}],"collection":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/comments?post=7850"}],"version-history":[{"count":3,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/7850\/revisions"}],"predecessor-version":[{"id":7856,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/7850\/revisions\/7856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/media\/7851"}],"wp:attachment":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/media?parent=7850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/categories?post=7850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/tags?post=7850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}