{"id":8085,"date":"2023-06-30T22:54:56","date_gmt":"2023-06-30T15:54:56","guid":{"rendered":"https:\/\/emmiekio.com\/?p=8085"},"modified":"2023-06-30T22:54:56","modified_gmt":"2023-06-30T15:54:56","slug":"xu-huong-digital-marketing","status":"publish","type":"post","link":"https:\/\/emmiekio.com\/xu-huong-digital-marketing\/","title":{"rendered":"[M\u1edbi nh\u1ea5t] 7 xu h\u01b0\u1edbng Digital marketing \u201cl\u00ean ng\u00f4i\u201d n\u0103m 2023"},"content":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng Digital marketing l\u00e0 c\u1ea7n thi\u1ebft. V\u1eady xu h\u01b0\u1edbng n\u00e0o \u201cl\u00ean ng\u00f4i\u201d n\u0103m 2023?<\/em><\/p>\n

\"7
7 xu h\u01b0\u1edbng Digital marketing “l\u00ean ng\u00f4i” n\u0103m 2023<\/em><\/figcaption><\/figure>\n

1. T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c n\u1eafm b\u1eaft xu h\u01b0\u1edbng Digital marketing<\/a><\/strong><\/h2>\n

V\u1edbi s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a Internet v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u00f4ng ngh\u1ec7 nh\u01b0 hi\u1ec7n nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp c\u1eadn th\u00f4ng tin v\u00e0 s\u1eed d\u1ee5ng k\u00eanh mua s\u1eafm theo ph\u01b0\u01a1ng th\u1ee9c tr\u1ef1c tuy\u1ebfn r\u1ea5t m\u1ea1nh m\u1ebd. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf khi\u1ebfn Digital marketing \u0111\u01b0\u1ee3c coi l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng t\u1edbi r\u1ea5t hi\u1ec7u qu\u1ea3.<\/p>\n

V\u1ec1 b\u1ea3n ch\u1ea5t, Digital marketing l\u00e0 vi\u1ec7c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. Th\u00f4ng qua c\u00e1c k\u00eanh c\u1ee7a Digital marketing, c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u1eb1m m\u1ee5c \u0111\u00edch x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a We are social, qu\u1ea3ng c\u00e1o online \u0111ang d\u1eabn \u0111\u1ea7u c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 t\u1ea1i Vi\u1ec7t Nam (t\u1ef7 l\u1ec7 cao h\u01a1n nhi\u1ec1u so v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean TV). \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng minh ch\u1ee9ng cho th\u1ea5y r\u1eb1ng Digital marketing ng\u00e0y c\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, v\u00e0 th\u1ef1c t\u1ebf doanh nghi\u1ec7p c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng 24\/7, ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng d\u00f9 b\u1ea5t k\u1ef3 n\u01a1i \u0111\u00e2u v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong Digital marketing, vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu. Vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 \u00e1p d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng Digital marketing n\u1ed5i b\u1eadt c\u1ee7a n\u0103m 2023 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap b\u1ea1n duy tr\u00ec s\u1ef1 c\u1ea1nh tranh m\u00e0 c\u00f2n mang l\u1ea1i c\u01a1 h\u1ed9i v\u00e0 l\u1ee3i th\u1ebf \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn h\u01a1n trong th\u1eddi gian t\u1edbi.<\/p>\n

2. 7 xu h\u01b0\u1edbng Digital marketing<\/a> \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd n\u0103m 2023<\/strong><\/span><\/h2>\n

S\u1eed d\u1ee5ng Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) h\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch<\/strong><\/p>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u00e3 v\u00e0 \u0111ang th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n trong l\u0129nh v\u1ef1c Digital marketing. Theo Gartner, d\u1ef1 ki\u1ebfn \u200b\u200btrong n\u0103m 2023, h\u01a1n 40% c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng AI \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Digital marketing v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

C\u0169ng t\u1ea1i b\u00e1o c\u00e1o \u201cState of Marketing Trends 2023\u201d c\u1ee7a Hubspot, 78% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb cho r\u1eb1ng AI s\u1ebd \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng trong n\u0103m 2023. V\u1edbi kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u, AI c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m v\u00e0 t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o theo nh\u1eefng th\u00f4ng tin n\u00e0y.<\/p>\n

V\u00ed d\u1ee5, AI c\u00f3 th\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n. Nh\u1edd v\u1eady, kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u1eb7c bi\u1ec7t, n\u00e9t ri\u00eang g\u1eafn b\u00f3 v\u1edbi s\u1ea3n ph\u1ea9m, v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u00c1p d\u1ee5ng AI nhi\u1ec1u h\u01a1n c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n so v\u1edbi s\u1eed d\u1ee5ng s\u1ee9c ng\u01b0\u1eddi \u1edf ho\u1ea1t \u0111\u1ed9ng n\u00e0y.<\/p>\n

T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f4ng vi\u1ec7c v\u1edbi AI c\u00f2n th\u1ec3 hi\u1ec7n \u1edf vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 Chatbot, cung c\u1ea5p h\u1ed7 tr\u1ee3 t\u1ee9c th\u00ec v\u00e0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng. Nghi\u00ean c\u1ee9u t\u1eeb Grand View Research d\u1ef1 \u0111o\u00e1n r\u1eb1ng, \u0111\u1ebfn n\u0103m 2023, Chatbot s\u1ebd ti\u1ebft ki\u1ec7m cho c\u00e1c doanh nghi\u1ec7p kho\u1ea3ng 8 t\u1ef7 USD m\u1ed7i n\u0103m trong vi\u1ec7c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng.<\/p>\n

Video ng\u1eafn chi\u1ebfm \u01b0u th\u1ebf<\/strong><\/p>\n

S\u1ee9c m\u1ea1nh v\u00e0 s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a video trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u00ec \u0111\u00e3 tr\u1edf n\u00ean n\u1ed5i b\u1eadt \u1edf nh\u1eefng n\u0103m tr\u01b0\u1edbc, m\u1ea1nh m\u1ebd \u1edf n\u0103m 2022. D\u1ef1 \u0111o\u00e1n n\u0103m 2023, xu h\u01b0\u1edbng n\u00e0y ti\u1ebfp t\u1ee5c chi\u1ebfm \u01b0u th\u1ebf.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, video c\u00f3 ch\u1ec9 s\u1ed1\u00a0ROI (t\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn r\u00f2ng tr\u00ean t\u1ed5ng chi ph\u00ed \u0111\u1ea7u t\u01b0) cao nh\u1ea5t so v\u1edbi b\u1ea5t k\u1ef3 \u0111\u1ecbnh d\u1ea1ng n\u00e0o cho \u0111\u1ebfn nay, sau \u0111\u00f3 l\u00e0 h\u00ecnh \u1ea3nh, b\u00e0i \u0111\u0103ng tr\u00ean blog, podcast ho\u1eb7c n\u1ed9i dung \u00e2m thanh kh\u00e1c… Video ng\u1eafn s\u1ebd \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t v\u00e0 t\u0103ng tr\u01b0\u1edfng h\u01a1n b\u1ea5t k\u1ef3 xu h\u01b0\u1edbng n\u00e0o v\u00e0o n\u0103m 2023.<\/p>\n

\"Video
Video c\u00f3 ch\u1ec9 s\u1ed1\u00a0ROI cao nh\u1ea5t so v\u1edbi b\u1ea5t k\u1ef3 \u0111\u1ecbnh d\u1ea1ng n\u00e0o (theo HubSpot).<\/em><\/figcaption><\/figure>\n

C\u00e1c n\u1ec1n t\u1ea3ng video ng\u1eafn nh\u01b0 TikTok v\u00e0 Instagram Reels hay c\u1ea3 YouTube Shorts tr\u1edf th\u00e0nh hi\u1ec7n t\u01b0\u1ee3ng to\u00e0n c\u1ea7u. Theo HubSpot, t\u1eeb n\u0103m 2020 \u0111\u1ebfn 2021, TikTok \u0111\u00e3 t\u0103ng h\u01a1n 220% s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng, v\u00e0 Reels \u0111\u00e3 thu h\u00fat h\u01a1n 500 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng h\u00e0ng th\u00e1ng t\u00ednh \u0111\u1ebfn th\u00e1ng 9 n\u0103m 2022. \u0110i\u1ec1u n\u00e0y ch\u1ec9 ra s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a video ng\u1eafn nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

Influencer marketing ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c quan t\u00e2m<\/strong><\/p>\n

Nhi\u1ec1u marketer \u0111ang s\u1eed d\u1ee5ng\u00a0Influencer marketing (ti\u1ebfp th\u1ecb qua ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng) v\u00e0 \u0111\u00e2y c\u0169ng l\u00e0 xu h\u01b0\u1edbng c\u00f3 ch\u1ec9 s\u1ed1 ROI cao th\u1ee9 hai (sau video ng\u1eafn) so v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c trong Digital marketing.<\/p>\n

Trong top c\u00e1c xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u1eadn d\u1ee5ng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh, Influencer marketing chi\u1ebfm 26% (theo HubSpot). Influencer marketing \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd c\u00f3 m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 v\u00e0o n\u0103m 2023.<\/p>\n

\u0110\u1eb7c bi\u1ec7t, theo Hootsuite, hi\u1ec7n nay nhi\u1ec1u b\u1ea1n GenZ cho bi\u1ebft, h\u1ecd c\u00f3 xu h\u01b0\u1edbng mua s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean \u0111\u1ec1 xu\u1ea5t c\u1ee7a ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng.<\/p>\n

T\u0103ng t\u00ednh c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/p>\n

T\u00ednh c\u00e1 nh\u00e2n h\u00f3a l\u00e0 xu h\u01b0\u1edbng n\u1ed5i b\u1eadt khi th\u1ef1c hi\u1ec7n Digital marketing. T\u1ee9c l\u00e0 t\u1eadp trung l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m ri\u00eang, g\u1eafn b\u00f3 h\u01a1n, ch\u1eb3ng h\u1ea1n c\u00e1 nh\u00e2n h\u00f3a trong c\u00e1c n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, hay qua Email marketing…<\/p>\n

Ho\u1eb7c nh\u01b0 vi\u1ec7c c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb hay s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch, nhu c\u1ea7u. Th\u00f4ng b\u00e1o g\u1ee3i \u00fd v\u1ec1 s\u1ea3n ph\u1ea9m th\u1eadm ch\u00ed \u0111\u01b0\u1ee3c g\u1eedi \u0111\u00fang v\u00e0o th\u1eddi \u0111i\u1ec3m m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ki\u1ec3m tra m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n.<\/p>\n

Thi\u1ebft k\u1ebf website th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/strong><\/p>\n

K\u1ec3 t\u1eeb \u0111\u1ea7u n\u0103m 2023, Similarweb nh\u1eadn \u0111\u1ecbnh r\u1eb1ng 64,97% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website th\u00f4ng qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Theo Google, tr\u1ea3i nghi\u1ec7m website \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn x\u1ebfp h\u1ea1ng t\u1ed1t h\u01a1n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 quan tr\u1ecdng c\u00e1c y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng bao g\u1ed3m t\u1ea3i trang tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u1ed1c \u0111\u1ed9, k\u00edch th\u01b0\u1edbc n\u00fat…<\/p>\n

40% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00f3i r\u1eb1ng thi\u1ebft k\u1ebf trang web th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u1eafn tin qua SMS, Facebook Messenger, WhatsApp v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 kh\u00e1c l\u00e0 xu h\u01b0\u1edbng hi\u1ec7u qu\u1ea3 nh\u1ea5t h\u1ecd hi\u1ec7n \u0111ang t\u1eadn d\u1ee5ng.<\/p>\n

Thi\u1ebft k\u1ebf website th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng d\u1ef1 \u0111o\u00e1n l\u00e0 xu h\u01b0\u1edbng Digital marketing n\u1ed5i b\u1eadt n\u0103m 2023.<\/p>\n

SEO website ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng<\/strong><\/p>\n

Th\u1ef1c t\u1ebf, nhi\u1ec1u marketer kh\u1eb3ng \u0111\u1ecbnh, n\u1ebfu c\u00f3 k\u1ebf ho\u1ea1ch SEO<\/a> hi\u1ec7u qu\u1ea3 th\u00ec \u0111\u00e2y v\u1eabn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Theo HubSpot, c\u00f3 \u0111\u1ebfn 80% nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng l\u00e0m SEO c\u00f3 k\u1ebf ho\u1ea1ch l\u00e0m vi\u1ec7c \u0111\u1ec3 t\u0103ng ho\u1eb7c duy tr\u00ec kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a h\u1ecd trong n\u0103m 2023.<\/p>\n

Khi n\u00f3i \u0111\u1ebfn xu h\u01b0\u1edbng m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd \u0111\u1ea7u t\u01b0 nhi\u1ec1u nh\u1ea5t trong n\u0103m 2023, SEO \u0111\u1ee9ng th\u1ee9 ba sau video ng\u1eafn v\u00e0 ti\u1ebfp th\u1ecb c\u00f3 \u1ea3nh h\u01b0\u1edfng.<\/p>\n

Social Media DMs <\/strong>\u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i<\/strong><\/p>\n

Social Media DMs cho d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi. C\u0169ng theo Hubspot, 29% nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng n\u00e0y. Nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n n\u00f3 l\u1ea7n \u0111\u1ea7u ti\u00ean trong n\u0103m nay.<\/p>\n

Ho\u1ea1t \u0111\u1ed9ng n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh h\u01a1n qua m\u1ea1ng x\u00e3 h\u1ed9i nh\u1eb1m n\u00e2ng cao d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng \u0111\u00e1ng ch\u00fa \u00fd \u0111\u1ed1i v\u1edbi marketer \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p, c\u1ea7u th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1ef1 g\u1eafn b\u00f3 \u1edf kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

T\u00f3m l\u1ea1i,<\/strong> c\u00e1c xu h\u01b0\u1edbng k\u1ec3 tr\u00ean \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. Xu h\u01b0\u1edbng m\u1edbi \u0111\u1ed3ng ngh\u0129a v\u1edbi th\u00e1ch th\u1ee9c nhi\u1ec1u h\u01a1n cho c\u00e1c marketer. \u0110\u1ec3 kh\u00f4ng b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau, c\u00e1c b\u1ea1n c\u1ea7n n\u1eafm b\u1eaft c\u01a1 h\u1ed9i, \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng v\u00e0 chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n cho nh\u1eefng th\u00e1ch th\u1ee9c trong nh\u1eefng n\u0103m ti\u1ebfp theo, trang b\u1ecb t\u01b0 duy \u0111\u00fang, nhanh nh\u1ea1y \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh cho b\u1ea3n th\u00e2n.<\/p>\n

HCCT – m\u00f4i tr\u01b0\u1eddng l\u00fd t\u01b0\u1edfng \u0111\u1ec3 h\u1ecdc t\u1eadp v\u00e0 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c Digital marketing <\/a><\/strong><\/h2>\n

L\u00e0 m\u1ed9t trong nh\u1eefng tr\u01b0\u1eddng cao \u0111\u1eb3ng c\u00f4ng l\u1eadp ti\u00ean phong trong vi\u1ec7c \u0111\u00e0o t\u1ea1o v\u1ec1 Digital marketing, nh\u1eefng n\u0103m qua, Tr\u01b0\u1eddng Cao \u0111\u1eb3ng Th\u01b0\u01a1ng m\u1ea1i v\u00e0 Du l\u1ecbch H\u00e0 N\u1ed9i<\/a> (HCCT) kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, ch\u00fa tr\u1ecdng \u0111\u00e0o t\u1ea1o sinh vi\u00ean ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ea3m b\u1ea3o s\u00e1t v\u1edbi nhu c\u1ea7u doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 b\u1eaft k\u1ecbp nh\u1eefng xu h\u01b0\u1edbng c\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t v\u1ec1 Digital marketing trong th\u1ef1c ti\u1ec5n.<\/p>\n

Vi\u1ec7c trang b\u1ecb cho m\u00ecnh ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1ch ho\u1ea1ch \u0111\u1ecbnh, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Digital marketing, c\u00e1c tri\u1ec3n khai c\u00e1c k\u00eanh Digital marketing sao cho hi\u1ec7u qu\u1ea3, ph\u00f9 h\u1ee3p, \u0111\u1ea1t hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i l\u00e0 \u0111i\u1ec1u b\u1ea1n c\u1ea7n h\u1ecdc h\u1ecfi, trau d\u1ed3i t\u1eeb nhi\u1ec1u ngu\u1ed3n, nhi\u1ec1u c\u00e1ch th\u1ee9c. Trong \u0111\u00f3 vi\u1ec7c h\u1ecdc c\u00e1c ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n xoay quanh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Marketing, c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1… c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u1ea1i c\u00e1c c\u00f4ng ty, doanh nghi\u1ec7p \u0111\u1ec3 v\u1eadn d\u1ee5ng ch\u00ednh l\u00fd thuy\u1ebft v\u00e0o th\u1ef1c ti\u1ec5n l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng.<\/p>\n

Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, HCCT t\u1eadp trung n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00e0o t\u1ea1o, ch\u00fa tr\u1ecdng t\u00ecm ki\u1ebfm v\u00e0 h\u1ed7 tr\u1ee3 c\u00f4ng vi\u1ec7c cho sinh vi\u00ean, t\u0103ng c\u01b0\u1eddng k\u00fd k\u1ebft h\u1ee3p t\u00e1c, \u0111\u1ea9y m\u1ea1nh th\u1ef1c h\u00e0nh s\u00e1t v\u1edbi th\u1ef1c ti\u1ec5n doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong c\u00e1c b\u00e0i t\u1eadp cu\u1ed1i k\u1ef3, k\u1ebft th\u00fac m\u00f4n h\u1ecdc, th\u1ef1c t\u1eadp doanh nghi\u1ec7p, th\u1ef1c h\u00e0nh d\u1ef1 \u00e1n…<\/p>\n

\"M\u1ed9t
M\u1ed9t bu\u1ed5i thi cu\u1ed1i k\u1ef3 c\u1ee7a sinh vi\u00ean ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, v\u1edbi s\u1ef1 tham gia \u0111\u00e1nh gi\u00e1 t\u1eeb doanh nghi\u1ec7p v\u00e0 gi\u1ea3ng vi\u00ean nh\u00e0 tr\u01b0\u1eddng<\/em><\/figcaption><\/figure>\n

N\u1ebfu b\u1ea1n \u0111ang \u1ea5p \u1ee7 \u0111am m\u00ea v\u1ec1 Digital marketing, mu\u1ed1n x\u00e2y d\u1ef1ng s\u1ef1 nghi\u1ec7p th\u00e0nh c\u00f4ng \u1edf m\u1ed9t l\u0129nh v\u1ef1c \u0111\u01b0\u1ee3c coi l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 ng\u00e0y c\u00e0ng t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd n\u00e0y, h\u00e3y n\u1ed9p \u0111\u01a1n theo h\u1ecdc ng\u00e0nh Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ea1i HCCT nh\u00e9!<\/p>\n

Ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n: Minh Th\u00fay<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, vi\u1ec7c n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng Digital marketing l\u00e0 c\u1ea7n thi\u1ebft. V\u1eady xu h\u01b0\u1edbng n\u00e0o \u201cl\u00ean ng\u00f4i\u201d n\u0103m 2023? 1. T\u1ea7m quan tr\u1ecdng c\u1ee7a …<\/p>\n","protected":false},"author":5,"featured_media":8086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,97],"tags":[],"_links":{"self":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/8085"}],"collection":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/comments?post=8085"}],"version-history":[{"count":2,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/8085\/revisions"}],"predecessor-version":[{"id":8090,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/posts\/8085\/revisions\/8090"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/media\/8086"}],"wp:attachment":[{"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/media?parent=8085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/categories?post=8085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emmiekio.com\/wp-json\/wp\/v2\/tags?post=8085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}